SOURCE: IMG

IMG

September 12, 2011 12:03 ET

Volkswagen Chooses IMG for Global Licensing Initiative

LONDON--(Marketwire - Sep 12, 2011) - Volkswagen Zubehör GmbH, the Volkswagen Company that controls all licensing rights to the iconic Volkswagen automobile brand, announced today their selection of IMG Licensing, a division of global sports, fashion and media company, IMG Worldwide, as their exclusive global consumer product and brand agency for the internationally renowned automobile brand. The multi-year agreement covers all of Volkswagen's licensing interests for the global Volkswagen Licensing Program for Merchandise Products.

"We are very pleased to select IMG as our partner. Their outstanding reputation and global experience fit our requirements perfectly and we are confident that they will represent our interests extremely well," said Birgit Weigel, Director of Volkswagen Lifestyle and License management.

Bruno Maglione, IMG Executive Vice President and Global Managing Director, IMG Worldwide Licensing, added, "We are very proud to have been awarded this multi-year contract to represent the Volkswagen brand. The VW brand resonates worldwide for many aspirational values such as quality, functionality, technical excellence, ecological awareness and affordability. In addition to that, Volkswagen has over the years developed advertising campaigns and vehicle models that have marked eras and serve as iconic cultural and lifestyle milestones. These are all unique and attractive attributes that will be leveraged for distinctive and appealing consumer products."

Volkswagen has not previously worked with a third party agent for its brand licensing activities and the selection of IMG is the result of a carefully managed one year process. The two companies are working on development plans with the vision of rolling out the first new products during 2012.

About Volkswagen Zubehör GmbH
The "Volkswagen Zubehör GmbH" is the affiliated company of Volkswagen that develops and sells worldwide the automobile equipment for the passenger cars and for the utility vehicles of the automobile manufacturer. The broadly based product range includes more than 8000 equipment goods in the sections of Sport and Design, wheels and tires, communication, transport, comfort and safety, service and support as well as lifestyle. The enterprise is employing at the moment more than 200 associates located on three different stations. The Headquarter of the "Volkswagen Zubehör GmbH" is in Dreieich near Frankfurt am Main.

About IMG
IMG Worldwide is a global sports, entertainment and media business, with nearly 3,000 employees operating in 30 countries around the globe. IMG's areas of expertise are diverse and wide ranging: IMG College; IMG's Joint Ventures in China, Brazil and India; IMG Media; IMG Events and Federations; IMG Fashion; IMG Models; IMG Art & Commerce; IMG Clients; IMG Academies; IMG Consulting and IMG Licensing. More information is available at www.imgworld.com. Find us on Twitter: http://twitter.com/#!/IMG_Worldwide and Facebook: http://www.facebook.com/IMGWorldwide

Contact Information

  • Contact:
    Corinna Stoff
    PR und Kommunikation
    im Auftrag von
    Volkswagen Zubehor GmbH
    An der Trift 67, 63303 Dreieich
    +49 (0)61 03 8 06-344
    Fax: +49 (0)61 03 8 06-369
    Email Contact

    Tatjana Wiedemann
    Volkswagen Zubehor GmbH
    An der Trift 67, 63303 Dreieich
    +49 (0)61 03 8 06-0
    Fax: +49 (0)61 03 8 06-369
    Email Contact

    Jim Gallagher
    IMG
    (212) 774-4419
    Email Contact