SOURCE: Volkswagen Group of America

Volkswagen Group of America

March 03, 2015 10:00 ET

Volkswagen Group of America, Inc. Supports Bjork Retrospective at The Museum of Modern Art (MoMA)

NEW YORK, NY and WOLFSBURG, GERMANY--(Marketwired - March 03, 2015) -  

  • Multimedia exhibition dedicated to the creative work of Icelandic singer and artist Björk
  • Further element of multi-year partnership of Volkswagen Group of America with MoMA and MoMA PS1
  • Launch of augmented audio guide developed in cooperation with Volkswagen experts

The Museum of Modern Art and Volkswagen Group of America (VWGoA) have welcomed international media representatives for a preview of the retrospective Björk, which is going to be accessible for the public from March 8 until June 7, 2015 at The Museum of Modern Art (MoMA) in New York. Organized collaboratively between Björk and Klaus Biesenbach, Chief Curator at Large at MoMA and Director of MoMA PS1, the large-scale exhibition features music, videos, graphics, objects, costumes and instruments as a unique documentary of a more than 20-year long creative career.

Björk's global influence is based on an unparalleled fusion of art, technology and pop culture, which is expressed in numerous ways throughout the exhibition including a groundbreaking augmented audio guide. Specially developed on the occasion of the MoMA retrospective, this pioneering device uses software technology created and enhanced by the VWGoA Electronics Research Laboratory (ERL) and the German sound agencies Klangerfinder and S12.

The retrospective represents the first exhibition of Björk's work in a museum. Volkswagen Group of America has supported the development and the realization of this project in the context of their ongoing relationship with MoMA and MoMA PS1, which produced more than 20 key projects ranging from contemporary art exhibitions to international online education courses, since the cooperation was formed in 2011 by MoMA's Director Glenn D. Lowry and Dr. Martin Winterkorn, Chairperson of the Board of Directors of Volkswagen Group of America, Inc. The work between VWGoA and the museum is a key pillar of international social and cultural engagement, connecting Volkswagen Group with further cultural institutions, such as the Nationalgalerie - Staatliche Museen zu Berlin, and leading artists, like the Chinese pianist and social caring personality Lang Lang. 

Klaus Biesenbach said during the preview in New York: "Our visitors will be provided with a highly innovative and inspiring exhibition experience, offering insights to one of the greatest creative minds in today's world of music and art. We would like to thank our partners for supporting Björk and us in creating such an unprecedented kind of visual stimulation and sound art." 

Michael Horn, President and CEO of Volkswagen Group of America, added: "As a trusted partner of cultural institutions, artists and art projects, we are eager to support ideas that pave the way for creativity and innovation, which we believe are vital elements in a progressive society. The Björk retrospective opens up new perspectives in its outstanding combination of imagination and technology. We feel privileged to contribute not only to the funding of the exhibition but also to the technological research work."

About Volkswagen Group of America, Inc.
Volkswagen Group of America, Inc. (VWGoA) is a wholly owned subsidiary of Volkswagen AG, one of the world's leading automobile manufacturers and the largest carmaker in Europe. VWGoA operates a manufacturing plant in Chattanooga, Tennessee and houses the U.S. operations of a worldwide family of distinguished and exciting brands including Audi, Bentley, Bugatti, Lamborghini and Volkswagen, as well as our financial arm VW Credit, Inc. Founded in 1955, the company's headquarters are in Herndon, Va.; VWGoA brings vehicles to the U.S. that marry the science of engineering and the art of styling, with the goal of offering attractive, safe, and eco-conscious automobiles that are competitive and set world standards in their respective classes. The company has approximately 6,000 employees in the United States and sells its vehicles through a network of approximately 1,000 dealers. 

This press release and related images can be found at www.volkswagen-media-services.com.

Further information with regard to the exhibition will be published under #MoMABjork on Twitter.

Image Available: http://www.marketwire.com/library/MwGo/2015/3/3/11G034727/Images/bjork1-266432025013.jpg
Image Available: http://www.marketwire.com/library/MwGo/2015/3/3/11G034727/Images/bjork2-597846814041.jpg
Image Available: http://www.marketwire.com/library/MwGo/2015/3/3/11G034727/Images/bjork3-61953934986.jpg

Contact Information

  • Volkswagen Group of America

    Carsten Krebs
    Director, Corporate Communications 
    Phone: +1 703-364-7165
    Carsten.Krebs@vw.com