SOURCE: Volkswagen Group of America

Volkswagen Group of America

February 03, 2014 09:56 ET

Volkswagen of America Reports January 2014 Sales

HERNDON, VA--(Marketwired - Feb 3, 2014) -

  • January sales total 23,494 units
  • Jetta Sedan delivered 8,455 units for the month
  • Tiguan delivered 1,777 units for the month
  • High-mileage, TDI® Clean Diesel models accounted for 18.6 percent of sales in January. 
    • Passat TDI sales were 1,524, representing 24.4 percent of sales of the vehicle.

Volkswagen of America, Inc. (VWoA) today reported 23,494 units delivered in January.

"With our planned wind down of models in run-out, our January sales results were expectedly impacted," said Mark Barnes, Vice President, Sales, Volkswagen of America, Inc. "Nonetheless, we're optimistic we will see a steady pace in the months ahead as our Super Bowl advertisement, 'Wings,' continues to raise awareness of the reliability and durability of our products, and we prepare to launch the next generation Golf family of vehicles." 

Volkswagen's 60-second Game Day advertisement "Wings" featured iconic German engineers and centers around the VW's 100,000 mile claim -- that the brand has the most vehicles on the road with over 100,000 miles*.

Last week, Volkswagen teased its 2014 Game Day spot with "Algorithm." The series of teasers gave viewers a glimpse of what the Big Game spot might have looked like if Volkswagen had handed the creative reins over to the brand's quirky and enthusiastic German engineers. The teaser pokes fun at Volkswagen's perfectionist culture while "Wings" celebrates our engineers' devotion to the design of our vehicles.

January News Highlights:

*Calculation of total vehicles with over 100,000 miles per brand based on Wolfram Alpha (www.wolframalpha.com) average mileage per year data and IHS Automotive: Polk global registrations in 49 countries, as of November 2013. 

January 2014 Sales

             
  Jan. 14 Jan.13 Yr/Yr% change Jan.14 YTD Jan. 13 YTD Yr/Yr% change
Golf 839 1,532 -45.2% 839 1,532 -45.2%
GTI 865 915 -5.5% 865 915 -5.5%
Golf R 8 202 -96.0% 8 202 -96.0%
Total Golf R/Golf/GTI 1,712 2,649 -35.4% 1,712 2,649 -35.4%
Jetta Sedan 8,455 9,089 -7.0% 8,455 9,089 -7.0%
SportWagen 1,313 1,433 -8.4% 1,313 1,433 -8.4%
Total Jetta 9,768 10,522 -7.2% 9,768 10,522 -7.2%
Beetle Coupe 1,284 1,730 -25.8% 1,284 1,730 -25.8%
Convertible 750 502 49.4% 750 502 49.4%
Total Beetle 2,034 2,232 -8.9% 2,034 2,232 -8.9%
Eos 183 250 -26.8% 183 250 -26.8%
Passat Sedan 6,236 8,856 -29.6% 6,236 8,856 -29.6%
CC 881 1,192 -26.1% 881 1,192 -26.1%
Tiguan 1,777 2,114 -15.9% 1,777 2,114 -15.9%
Touareg 544 962 -43.5% 544 962 -43.5%
Routan 359 241 49.0% 359 241 49.0%
TOTAL 23,494 29,018 -19.0% 23,494 29,018 -19.0%
             

About Volkswagen of America, Inc.
Founded in 1955, Volkswagen of America, Inc., an operating unit of Volkswagen Group of America, Inc. (VWoA) is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. VWoA's operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state-of-the-art manufacturing facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world's largest producers of passenger cars and Europe's largest automaker. VWoA sells the Beetle, Beetle Convertible, Eos, Golf, Golf R, GTI, Jetta, Jetta SportWagen, Passat, CC, Tiguan, Touareg, and Routan vehicles through approximately 640 independent U.S. dealers.

Notes:
This press release and images are available at media.vw.com. Follow us @VWNews: #VWTDI, #VWThinkBlue.

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