SOURCE: Voltari Corporation

Voltari Corporation

October 09, 2014 09:05 ET

Voltari Introduces New Premium Mobile Marketing Channel

NEW YORK, NY--(Marketwired - Oct 9, 2014) - Voltari Corporation, (NASDAQ: VLTC), veteran provider of mobile media solutions that combine predictive analytics and behavioral response analysis across industry verticals, today announced the formation of Emporia, the first independent and transparent mobile channel for the purchase and sale of premium publisher inventory by a select group of advertisers. Emporia participants will also include industry-leading specialized data providers and the premiere hosts of rich media and video ad units.

Emporia was developed in response to the largely ineffective and costly ecosystem of service and technology providers that substantially reduce publishers' share of the advertising spend while limiting the value that agencies provide to advertisers. Emporia will make use of Voltari's proprietary technology, which determines each user's real-time engagement propensity across industry verticals. 

"Emporia will be an environment in which all the participants emerge as winners," said Voltari Acting CEO Richard Sadowsky. "Users will receive high-impact and engaging ad units at the right time, publishers will receive the lion's share of the CPM, and advertisers will know that their ads are being associated with premium content and delivered to users in a way that takes advantage of the unique intimacy of mobile. We will be rolling out industry verticals in partnership with marquee specialty data providers and will be announcing our first data provider partnership in the next few weeks," said Sadowsky. 

Voltari is working with the most respected specialized data providers to create unique behaviorally relevant vertical data sets for exclusive use on the Emporia platform and to formulate corresponding Audience Shortcuts. 

Emporia will offer an intuitive self-service interface that will allow advertising agencies and their trading desks to activate users defined by Audience Shortcuts at the time, and only at the time, those users are available and predicted to engage with the advertiser's content.

Celtra, provider of the leading creative, analytics and optimization platform for cross-screen display advertising, will join Voltari in creating a center of excellence to assist brand marketers in developing advertising solutions which take advantage of the Audience Shortcuts and Emporia's always-on connection with consumers. The Emporia creative development partnerships will continuously test and report to advertiser Participants how specific Audience Shortcuts respond to different types of advertising media so that brands can best meet their particular marketing objectives.

"Our partnership with Voltari is another step towards making mobile-first brand advertising better, driving value for all parties involved through use of best in breed technology," said Celtra SVP Business Development Grant Stratemeyer. "We are excited to see how AdCreator's superior creative and analytics capabilities complement Emporia and provide advertisers with a highly targeted and effective solution."

Emporia expands Voltari's mobile advertising product suite. Voltari's media buying platform, V-Connect, is currently used by leading agencies and brands to evaluate over 1 billion monthly consumer impressions on public advertising exchanges and improve campaign performance.

About Voltari
Voltari is the leading provider of analytics-based mobile marketing solutions. Voltari's unique ability to determine a user's real-time propensity for engagement across vertical industries enables its customers to plan, manage and learn from their digital marketing efforts in order to efficiently and effectively respond to the evolving needs and desires of consumers in a personalized and localized manner. Voltari's technology, expertise and unique go-to-market approach continually deliver higher ROI for its customers while remaining respectful of consumer privacy and compliance with all relevant privacy statutes. For more information, visit http://www.voltari.com or follow @voltarimedia on Twitter.

About Celtra
Celtra Inc. empowers agencies, media suppliers and brand leaders alike with an integrated, truly scalable cross-screen HTML5 technology for brand advertising on smartphones, tablets and desktop. AdCreator 4 is built to run large-scale and complex campaigns. It is a single platform for streamlined ad creation, performance optimized serving and consolidated reporting with common metrics across all screens. For more information, visit Celtra at www.celtra.com or @CeltraMobile on Twitter. Celtra is headquartered in Boston (MA), with offices in New York City, Chicago, Los Angeles, San Francisco, London (UK), Tokyo (JP) and Ljubljana (SI).

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