SOURCE: Volusion

June 25, 2008 08:30 ET

Volusion Adds Social Store Builder to Industry's Leading Ecommerce Shopping Cart Software

Latest Upgrade Enables Online Merchants to Tap Into Social Networks and Reach Millions of Potential Customers

AUSTIN, TX--(Marketwire - June 25, 2008) - Volusion, a leading provider of complete all-in-one ecommerce solutions, today announced an upgrade to its advanced shopping cart software, Volusion 5 with Social Store Builder™. The latest upgrade to Volusion's shopping cart software easily enables online merchants to offer social shopping -- a way to push their products onto social networking sites such as MySpace and Facebook, helping them reach millions of prospective customers.

Online merchants face the daunting challenge of optimizing search engine results (SEO) to drive traffic to their web site. Even the most successful SEO efforts can take months, especially with services that have a large index of sites and favor more established brands. To avoid relying solely on SEO to drive traffic, online merchants are increasingly turning to social networks to reach potential customers. Popular social networking sites such as MySpace, Facebook, Bebo and others, have more than 100 million active users and are doubling membership base every month.

"Over the last decade, ecommerce has become a highly competitive market and merchants are always looking for better ways to attract and retain customers," said Kevin Sproles, CEO and founder at Volusion. "Volusion 5 with Social Store Builder gives merchants an all-in-one shopping cart solution, while allowing them to tap into the exploding social networking channels and reach consumers where they are increasingly spending their time online."

The new Volusion Social Store Builder allows online store owners to go to where the traffic is and capitalize on an already existing channel with a captivated audience -- social networks. Volusion's solution allows featured products from the merchants' stores to be rotated on their social networking page and when the user is ready to buy, they are taken directly to the online store owner's secure checkout page -- eliminating the challenge of managing inventory and accounting, outside of the merchant's site.

Since 1999, Volusion has helped over 10,000 merchants -- in markets ranging from apparel to music -- to profit online with its award winning ecommerce solutions. Volusion's easy-to-implement, web-based software provides a comprehensive shopping cart solution for organizations to increase profitability with limited effort and management. Volusion's ecommerce solutions are highly customizable, enabling customers to optimize their site. Both new and mature online merchants can take advantage of Volusion's all-in-one shopping cart solution, which has PCI/CISP certified hosting, free 24/7/365 phone support, and free upgrades, through a subscription account. Volusion supports small businesses and enterprise organizations with world class architecture, an open platform, advanced logistics, the highest levels of security, built-in business intelligence, and much more.

The latest upgrade to Volusion 5 also includes Easy Setup Wizards, which quickly walks merchant store owners through the entire process for building an online store -- from design and products to setting up tax and shipping. With Easy Setup Wizards, online stores can be up and running in hours.

Availability

Volusion 5 with Social Store Builder is available now. This new feature is free of charge for all Volusion merchants using the gold plan and above. For additional information on the solution and a full feature list, please call Volusion or visit the site, www.volusion.com.

About Volusion

Austin, TX-based Volusion is a leader in ecommerce solutions for online businesses. Over the last ten years, more than 10,000 companies have used Volusion to profit online, including market leaders such as Obama, PEZ, Chicago Tribune, Michigan State University, Bella Grey by Lisa Rinna and Crutchfield. Over the last three years, Volusion has grown by 1900 percent, making it one of the fastest growing companies in the nation. For more information about Volusion, please visit www.volusion.com.

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