SOURCE: Oracle Corporation

Oracle Corporation

October 31, 2012 08:00 ET

Von Maur Department Store Uses Oracle to Optimize Retail Operations and Enhance Customer Service

Retailer Transforms Merchandising and Planning With Oracle Retail Solutions

REDWOOD SHORES, CA--(Marketwire - Oct 31, 2012) - Oracle (NASDAQ: ORCL)

News Facts

  • High-end retailer Von Maur Department Store has implemented the Oracle Retail Merchandising System suite of applications to support same-store revenue growth, as well as its scheduled expansion into new markets, such as Atlanta, Milwaukee, Victor, N.Y., and Hoover, Ala.
  • With the Oracle Retail system supporting its e-commerce site and 26 stores in 11 states, Von Maur is able to respond more quickly to customer demand, maintain appropriate inventory levels, and increase sales by having the right products in the right location.

Additional Results

  • The Oracle Retail applications, including Oracle Retail Demand Forecasting and Oracle Retail Merchandise Financial Planning, have equipped merchants with better, more immediate insight into merchandise performance. As a result, they can quickly meet customer demand by adjusting assortment, inventory replenishment, and pre-season plans on the fly. 
  • Von Maur is using Oracle Retail Demand Forecasting to better understand trend information by store and SKU, anticipate out-of-stocks, and identify underperforming merchandise.
  • Von Maur has leveraged Oracle Retail Merchandise Financial Planning to establish more consistent and accurate planning processes, enabling the company to improve in-season budgeting and gain a more consistent view and overall analysis of budgets.
  • The Oracle system allows changes to be made in the budget system that are automatically updated so buyers have access to data immediately.
  • Von Maur purchased the Oracle Retail software in May 2011, and Logic Information Systems, a Gold level member of Oracle PartnerNetwork (OPN), helped Von Maur to meet its business goals while completing the implementation of Oracle Retail applications in eight months.

Supporting Quotes

  • "At Von Maur, it's about providing our customers with the best service possible, while simultaneously offering a unique mix of products," said Joy Place, vice president of merchandising, Von Maur. "Oracle Retail solutions have helped to optimize our operations. Achieving the balance between inventory levels and customer satisfaction has been key to our success, and we expect to maintain that balance in the future as we continue to grow."
  • "The strength of Von Maur lies in its unique shopping experience and commitment to excellent customer service," said Mike Webster, senior vice president and general manager, Oracle Retail. "By implementing Oracle Retail solutions, Von Maur can increase its focus on current consumer demand and provide merchandise as quickly as possible, all with an experience platform designed to coincide with the company's future growth initiatives."

Supporting Resources

About Oracle Retail
Oracle provides retailers with a complete, open and integrated suite of business applications, server and storage solutions that are engineered to work together to optimize every aspect of their business. 20 of the top 20 retailers worldwide -- including fashion, hardlines, grocery and specialty retailers -- use Oracle solutions to drive performance, deliver critical insights and fuel growth across traditional, mobile and commerce channels. For more information, visit our Web site at

About Oracle
Oracle engineers hardware and software to work together in the cloud and in your data center. For more information about Oracle (NASDAQ: ORCL), visit

About Oracle in Industries
Oracle industry solutions leverage the company's best-in-class portfolio of products to address complex business processes relevant to retail, helping speed time to market, reduce costs, and gain a competitive edge.

Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

About Von Maur
Von Maur was founded nearly 140 years ago in downtown Davenport, Iowa. The company currently operates 27 stores in 11 states and runs a successful online business at Von Maur is known for its outstanding customer service experience and customer amenities, including an interest-free charge card, liberal return policy and free gift wrapping and shipping services. The Company also offers its associates above-market wages, excellent benefits and a positive, professional work environment. For more information, please visit

About Logic
Logic is a trusted partner to retailers around the world, helping them achieve their vision of success by blending technology expertise with hands-on retail business experience. Devoted exclusively to the Oracle Retail suite of applications, Logic offers system implementation, retail optimization, and strategic consulting services that can help customers improve efficiency, quality, customer service, and profitability.

Founded in 1997, Logic is headquartered in the United States, with offices in India, Brazil, Portugal, and Australia.

Contact Information