NEW ORLEANS, LA--(Marketwired - Nov 5, 2013) - Restaurant industry experts have identified the keys to franchise success in the exploding fast-casual segment -- and they're best practices that VooDoo BBQ & Grill has championed from the time it opened its first location.
Those keys were outlined recently by McAlister's Deli CEO Frank Paci, who heads one of the segment's leading brands, in FastCasual.com's annual State of the Industry report. In the report's introduction, Paci named the four keys:
- Innovation and execution. Balancing continually evolving products and experiences with high levels of operational excellence. In the last two years, VooDoo BBQ has adopted a new store design and menu and improved its operations across an expanding franchise base.
- Personalization. Offering multiple menu options and robust interaction on social media so guests can tailor their experiences. VooDoo BBQ's new menu offers expanded low-cost and á la carte options, and franchise owners maintain active Facebook pages and Twitter accounts.
- Continuous improvement. VooDoo BBQ is always looking to improve performance and increase ROI for franchise owners. The company recently adopted new software that helps franchisees track earnings more thoroughly; updated its franchise portal; and launched a best-in-industry franchise website.
- Delivering "something extra." Down in south Louisiana, people call this "lagniappe." At VooDoo BBQ, the little add-ons make the experience great for franchise owners and guests: Louisiana music on the PA system; a fun, colorful store design and atmosphere; and servers who define "Southern hospitality."
"The four keys to fast-casual franchise success were common sense to us as far back as 2001, when we first came up with the idea for VooDoo BBQ & Grill," said VooDoo BBQ CEO Tony Avila. "We want to continue to look for ways to improve our experience for our franchise owners and guests alike."
VooDoo BBQ & Grill opened its first location in New Orleans on Mardi Gras Day 2002 and has expanded to reach 57 planned locations in six states. VooDoo serves competition-style barbecue beef, pork and chicken with unique side dishes, plus salads and sandwiches, in a clean, colorful fast-casual environment. For more information, visit www.voodoobbq.com or www.voodoofranchise.com.