CUPERTINO, CA--(Marketwired - May 16, 2013) - VooDoo BBQ & Grill has chosen the Punchh Marketing Automation Platform™, a cloud-based, mobile device, social media, and POS-integrated platform that rewards loyal customers for purchases, word of mouth, and referrals with points redeemable for food and merchandise.
The 16-unit chain selected Punchh for its simplicity of operation and ability to gather customer purchasing data that allows VooDoo BBQ & Grill to target market to their clientele with specific offers that lead to increased purchases and higher rewards.
"We wanted a rewards program that not only tracked customer points for us, but also kept customers informed at all times of exactly what their totals were," said VooDoo CEO Tony Avila. "With Punchh's platform, we can know who our customers are and what they actually purchased so we could give them offers they really want, not just generic offers. We chose Punchh's platform because we can also enhance our mobile app seamlessly with other solutions that we choose, such as surveys, gaming, and gift cards."
Punchh's patent-pending technology enables VooDoo BBQ to deploy a branded mobile app on customers' iOS and Android devices. The app enables customers to accrue loyalty points by punching their own cards at their restaurants and for referring their friends. Punchh mobilizes real-time operator-customer engagement. The Micros POS-integrated app also tallies customer purchases and referrals, and displays the earned points on customers' mobile devices.
"Our rewards system is tied directly to customer purchases and the total amount they spend, and their referrals," said Tony Avila. "By using the app, they know what point totals they have to accumulate for small items like appetizers, or larger purchases such as T-shirts or other merchandise. That gives customers the option to choose their own rewards."
Through Punchh's cloud-based POS integration, VooDoo operators can monitor the success of all marketing campaigns whether centered on loyalty, social media marketing, customer referrals, or special offers because it tracks consumer visits, spend, orders as well as their responses to offers. Since the Punchh app enables VooDoo customers to log in through the chain's Facebook page, operators also can see customer comments and reviews made in social media channels, and which customers are referring their friends to Voodoo restaurants.
"Since the Punchh platform is cloud based, it's fully scalable across an entire restaurant system, which is critical for a growing chain such as VooDoo BBQ & Grill," said Jitendra Gupta, CEO of Punchh. "Restaurant operators can launch their branded mobile channel to engage their customers in a number of ways with loyalty, reviews, referrals, and offers. Punchh's open integration framework allows us to seamlessly add new capabilities, including but not limited to, payments, gift cards, and ordering."
Punchh is the only mobile-centric marketing platform for restaurants that leverages social networks to drive and measure repeat visits, word of mouth and customer referrals. Cloud-based, the Punchh platform is integrated with operators' POS systems to tally reward programs, gather customer purchasing data insights and optimize the return on investment of marketing campaigns. The Punchh Marketing Automation Platform™ provides an open framework for integrating with third-party systems and applications including POS, email, ordering, payments, reservations and analytics. Headquartered in Cupertino, Calif., Punchh's patent-pending technology operates in more than 1,000 restaurant locations under brands such as Church's Chicken, Earl of Sandwich, Hungry Howie's, Max's Restaurant, Pacific Catch, and Rita's Italian Ice. For more information, visit www.punchh.com.
About VooDoo BBQ & Grill
VooDoo BBQ & Grill began selling slow-smoked, New Orleans-style BBQ to busy St. Charles Street crowds on Mardi Gras day in 2002. It has since expanded to 16 locations in Louisiana, Florida and South Carolina. VooDoo BBQ & Grill delivers a fun, laid-back atmosphere and hospitality expected at any southern table. Founders Tony Avila and Dino Arvanetes met in college and discovered they shared a passion for food and created a fusion style of barbecue kicked up with Caribbean, Cajun and Creole spices. For more information, visit http://www.voodoobbqandgrill.com.