SOURCE: Professional Bull Riders (PBR)

Professional Bull Riders (PBR)

September 17, 2013 09:00 ET

Vote Now for the Professional Bull Riders' (PBR) Sexiest Cowboy Contest

Fans Who Cast Their Votes Can Win a Trip to the

2014 New York City PBR Invitational at Madison Square Garden

PUEBLO, CO--(Marketwired - September 17, 2013) - The polls are now open and the candidates need your votes!

Twelve of the top Professional Bull Riders (PBR) are competing for the title of the PBR's Sexiest Cowboy and invite fans to start casting their votes now. From Sept. 17 - Oct. 28, fans can tell the world who they think is the "hottest" cowboy by visiting www.pbr.com/TheLongestRide to vote or by texting COWBOY to 34763.

The promotion is being launched today in conjunction with the release of the hardcover of The Longest Ride, the latest novel from New York Times best-selling author Nicholas Sparks about a fictional PBR bull rider, Luke Collins. The PBR's Sexiest Cowboy contest will determine which bull rider will grace the cover of a special paperback edition of the book which will be sold exclusively at Wal-Mart stores across the country starting April 2014. 

The winner of the contest will be announced when the Wal-Mart edition paperback book cover is unveiled during a VIP party at the PBR's New York City event at Madison Square Garden on Jan. 3-5, 2014, which kicks off the 2014 Built Ford Tough Series season.

In addition to a winning cowboy, the contest will also award one lucky fan who casts a vote a VIP trip to the New York City event. Airfare, hotel accommodations, tickets and a VIP experience will be theirs. Fans who cast a vote are automatically entered into the sweepstakes.

The PBR Sexiest Cowboy finalists were announced in Nashville on Aug. 20. They are: Brant Atwood, Brendon Clark, Douglas Duncan, Jory Markiss, Luke Snyder, Markus Mariluch, Mike White, Pistol Robinson, Reese Cates, Ross Coleman, Sean Willingham and Stetson Lawrence.

Each finalist will not only have his own page on the contest website where votes can be cast, he will also be highlighted in the 2014 PBR Sexiest Cowboy Calendar which will be on sale at the end of September. Fans can purchase the calendar at www.shop.pbr.com, 2013 and 2014 PBR Built Ford Tough Series events and at department stores nationwide while supplies last. 

For more information and to cast votes for your choice, visit www.pbr.com/TheLongestRide.

NICHOLAS SPARKS is one of the world's most beloved storytellers. All of his books have been New York Times bestsellers, with over 89 million copies sold worldwide, in more than 50 languages, including over 60 million copies in the United States alone, and his popularity continues to soar. Sparks's eight film adaptations, "Safe Haven," "The Lucky One," "Message in a Bottle," "A Walk to Remember," "The Notebook," "Nights in Rodanthe," "Dear John" and "The Last Song," have had a cumulative worldwide gross of over three-quarters of a billion dollars.

About PBR:

The PBR is the world's premier bull riding organization. This year marks the 20th anniversary of the founding of the PBR. In just two decades, the dream of 20 bull riders has become a global sports phenomenon that reaches more than half a billion households in 50 nations and territories worldwide. Its primetime programming, produced by 34-time Emmy® Award winner and Peabody Award winner David Neal, airs domestically on CBS and CBS Sports Network. More than 2.5 million fans attend live events each year. The PBR has awarded more than $120 million in prize money and 25 riders have earned more than $1 million, including Justin McBride with $5.5 million -- the most of any western-sports athlete in history. For more information on the PBR, go to PBR.com, or follow on Facebook at Facebook.com/PBR, Twitter at Twitter.com/PBR and YouTube at YouTube.com/PBR.

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