Acuity4 Social

Acuity4 Social

May 31, 2011 10:00 ET

Voxco Launches Acuity4 Social, a Social Media Monitoring and Insights Platform

MONTREAL, CANADA--(Marketwire - May 31, 2011) - Voxco announced today the launch of Acuity4 Social, a next-generation Social Media Monitoring and Insights platform. This new product is aimed at the global enterprise market as well as market research agencies and public institutions worldwide. With Acuity4 Social, users capitalize on what the social web is saying about their company, products, brands and competitors; on any subject they find important to follow. By listening to their clients, investors, suppliers and the public, organizations are able to extract actionable intelligence to make decisions and plan their strategy. Ultimately, enterprises using Acuity4 Social unique analyzing capabilities improve their understanding of what is said on the web and thus can improve their business intelligence and capitalize on it.

Acuity4 Social meets a variety of needs found across many departments in most companies. Marketing departments will be able to perform brand monitoring, marketing campaign follow-up, market research, opinion mining, and the fine-tuning of their marketing strategy. Communications departments will benefit from Acuity4 Social in terms of crisis management, public feedback, investor relations and public relations support. Product line management departments will use Acuity4 Social when carrying out competitive monitoring or product assessment, benchmarking or comparisons.

"Being able to listen to the social web and get actionable results from the analytics tools provided by Acuity4 Social is something that all organizations can benefit from." said Louis Lessard, President and CEO of Voxco. "At the end of the day, companies want to better serve their clients and their stakeholders: that is what our product helps them achieve." Mr. Lessard added.

The Social Media Monitoring and Insights platform developed by Voxco taps into innumerable web sources such as social networks, blogs, micro-blogs, news feeds, articles and review boards, and extracts the most relevant information based on the chosen topics. Once the information is extracted, Acuity4 Social provides analytics tools and reporting capabilities which substantially reduce the amount of labour-intensive work required to make sense of the extracted content. Most of the other social media monitoring tools currently available on the market still require lengthy and fastidious manual analysis and this has been criticized many times over as being the Achilles' heel of these products. Acuity4 Social provides many analytical tools such as sentiment analysis per category and topic, drill-down from key categories, influencer map/network, objectivity and subjectivity ranking, identi­fication and ranking of most important topics to name but a few.

"We believe that the core value of Social Media Monitoring tools is in the analysis, not in the monitoring they provide." said Raymond Cyr, the Chairman of the Board of Voxco. "Gathering millions of posts and comments from the web has little value if this enormous amount of information is not synthesized, analyzed and organized in a way that decision makers can act upon."

Delivered through a Software as a Service (SaaS) model, Acuity4 Social is based on natural language processing, machine learning algorithms and semantic analysis which allow the identification of meaning and the presentation of results in context out of millions of posts collected from the social web. For more information on Acuity4 Social, please access the product site at www.acuity4.com.

About Voxco

Voxco is a global provider of software solutions that enable companies, market research firms, governments and institutions to make informed and better decisions by providing them with the necessary tools to collect, process and analyze data from their external and internal environments. Voxco's offering includes Acuity4 Social, a next-generation Social Media Monitoring and Insights system whose analytics tools extract insights from the millions of posts and comments gathered from the social web. This sits alongside Voxco Command Center™, the industry-leading multimode data collection platform for all types of surveys (web, phone, face-to-face, mobile and IVR). Voxco is headquartered in Montreal, Canada, with offices and services in the USA, France, UK, Germany and Australia servicing hundreds of customers spread over more than thirty countries. To obtain additional information on how Voxco can help your business, visit us at www.voxco.com.

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