VRX Worldwide Inc.

VRX Worldwide Inc.

November 16, 2010 11:01 ET

VRX Studios' MediaValet Receives Front Runner Status from Microsoft

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Nov. 16, 2010) - VRX Worldwide Inc. (TSX VENTURE:VRW) is pleased to announce that MediaValet™, the new digital asset management system recently launched by its wholly owned subsidiary VRX Studios Inc. ("VRX"), has been awarded Windows Azure Platform Front Runner status by Microsoft®.

"Microsoft's support of our project to date has been tremendous," commented David MacLaren, president and CEO of VRX. "Although we've just launched MediaValet™, Microsoft has supported us from the very beginning. Being awarded Front Runner status is an honour we're very proud of as we pride ourselves for being at the forefront of cloud computing and at the vanguard of developing on the Windows Azure platform."

As announced on October 28th, 2010, VRX Studios launched the community preview of MediaValet™, the first 100% cloud-based, enterprise class, digital asset management system that VRX built to address the growing headaches it was facing managing the content of it's 10,000 plus hotel customers.

Built on Microsoft's Windows Azure platform, MediaValet™ is highly scalable, reliable and secure. It can be accessed by tens of thousands of users from anywhere in the world, at any time of day, from any browser. No matter how large an organization is, how many media assets it has, or where its offices are located, MediaValet™ has been built to meet its needs.

"Through the technical and marketing support provided by the Front Runner program, we are excited to see the innovative solution built by VRX Studios on the Windows Azure platform," said Ryan Storgaard, Director, Platform Strategies, Microsoft Canada. "VRX has shown great initiative, forethought and technological advancement in the development of MediaValet."

VRX Studios is conducting the community preview of MediaValet™ with many of its hotel customers and is expected to officially launch innovative, cloud-based, digital asset management system in early 2011.


Through a decade of growth, innovation and an unwavering commitment to quality, consistency and customer service, VRX Studios is the leading provider of content production, management and licensing services to the global hospitality and travel industries. Through its comprehensive suite of products covering Architectural, Destination, Food and Beverage and Lifestyle Photography as well as Content Management, Distribution and Licensing, VRX helps companies capture and showcase their brands to the world – making people take notice.

VRX Studios Inc. is a wholly owned subsidiary of VRX Worldwide Inc. (TSX VENTURE:VRW).

To learn more about MediaValet™, visit www.mediavalet.co. or email info@mediavalet.co.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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