VRX Worldwide Inc.

VRX Worldwide Inc.

July 14, 2011 12:32 ET

VRX Worldwide Inc.: MediaValet Demonstrated by Microsoft GM During Keynote at Worldwide Partner Conference 2011

VANCOUVER, BRITISH COLUMBIA--(Marketwire - July 14, 2011) - VRX Worldwide Inc. (TSX VENTURE:VRW) announces that MediaValet, the digital asset management system launched by its wholly-owned subsidiary VRX Studios, was one of three cloud applications introduced to present their experience on stage by Kim Akers, General Manager for global ISV partners at Microsoft, in front of 1,500 attendees during a keynote held Monday at the Worldwide Partner Conference (WPC 2011) – the worldwide annual gathering for Microsoft partners.

"Taking advantage of the Windows Azure infrastructure, scalability and flexibility, David and his team have focused all their efforts on developing a first-class application," comments Kim Akers, general manager for global ISV partners at Microsoft Corp. "MediaValet has truly embraced all that Windows Azure can do to help them deliver a Cloud-based Digital Asset Management System that has enormous potential for customers in a wide range of industries."

David MacLaren, President and CEO of MediaValet and VRX Studios, spoke about their futile search for an existing Digital Asset Management (DAM) System, how they learned about cloud computing and that Windows Azure met their infrastructure needs. Having developed MediaValet, a 100% cloud-based, enterprise class, truly global, SaaS, DAM System, for their own use, the team quickly found that current customers and entire new markets were also looking for the same solution. Today, MediaValet is a stand-alone product available to all companies, in all industries.

"Gaining this kind of recognition by Microsoft at such a high-profile event has truly launched MediaValet onto the world stage," comments David MacLaren, President and CEO of VRX Studios and MediaValet. "We greatly appreciate the attention by Kim Akers and the belief Microsoft has in our DAM system."

David had also been invited by Microsoft to speak on a roundtable discussion. He joined top Independent Software Vendor (ISV) executives on Monday to speak about "Moving from Software to 'Software as a Service' (SaaS)": roundtable hosted by Yvonne Muench (Microsoft) - Panellists: Arthur Berrill (DMTI Spatial), David MacLaren, Markus Eilers (Runtime Software).

The Worldwide Partner Conference, which started with a keynote by Steve Ballmer, CEO of Microsoft, on Monday morning, continues until Thursday, July 14, 2011.

About MediaValet

MediaValet is a 100% cloud-based, enterprise class, truly global, Digital Asset Management system available to all companies in all industries as a stand-alone, SaaS, web-based application. MediaValet makes it effortless for companies with offices, staff, suppliers and customers to aggregate, organize, maximize the return on their digital assets no matter what computer or browser they're using.


Through a decade of growth, innovation and an unwavering commitment to quality, consistency and customer service, VRX Studios is the leading provider of Photography, Content Management and Licensing services to the global hospitality and travel industries. Through its comprehensive suite of products, covering Architectural, Destination, Food and Beverage and Lifestyle Photography, Content Management, Distribution and Licensing, VRX helps hospitality and travel companies alike capture and showcase their brands to the world. To find out more about VRX Studios, its products and services, visit http://www.vrxstudios.com, http://www.mediavalet.co, email info@vrxstudios.com or call 1.888.605.0059. To find out more about VRX Worldwide Inc., visit www.vrxworldwide.com.

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