VRX Worldwide Inc.
TSX VENTURE : VRW

VRX Worldwide Inc.

July 22, 2011 19:00 ET

VRX Worldwide Inc.: MediaValet Showcased at Microsoft Worldwide Partner Conference 2011

LOS ANGELES, CALIFORNIA--(Marketwire - July 22, 2011) -

The following corrects and replaces the release sent on July 14th, 2011 @ 12:32 ET.

VRX Worldwide Inc. (www.vrxworldwide.com) (TSX VENTURE:VRW) announces that MediaValet, the digital asset management system launched by its wholly-owned subsidiary VRX Studios, was one of three cloud applications showcased during Kim Akers' Value Keynote presentation, ISVs Leading the Shift to the Cloud, the first day of Microsoft Worldwide Partner Conference 2011 (WPC 2011) in LA – the worldwide annual gathering for Microsoft partners.

"Taking advantage of Windows Azure's global infrastructure, scalability and flexibility, David and his team have focused all their efforts on developing a first-class Cloud application," comments Kim Akers, general manager for global ISV partners at Microsoft Corp. "MediaValet has truly embraced all that Windows Azure offers to help them deliver a Cloud-based digital asset management system that has enormous potential for customers in a wide range of industries."

David MacLaren, President and CEO of MediaValet and VRX Studios, was invited to join Kim on stage to share VRX Studios' Cloud story. David regaled the difficulty they had finding an existing digital asset management system, how they learned about Cloud-computing and how Windows Azure met their needs where no other Cloud provider could. David closed by detailing how they initially developed MediaValet for their own internal use, how demand from their existing global base of hotel customers to manage their VRX content as well as other third party content created a new product for VRX, and finally how online marketing expanded the demand for MediaValet well beyond the travel and hospitality industries, to come from companies of all sizes - from a wide variety of industries.

"Gaining this kind of recognition from Microsoft at such a high-profile event, has truly launched MediaValet onto the world stage," comments David MacLaren, President and CEO of VRX Studios and MediaValet. "We greatly appreciate Microsoft's ongoing support in making MediaValet a success and I want to thank Kim for giving us the opportunity to tell our Cloud story to Microsoft's global ISV partners."

David also joined top Independent Software Vendor (ISV) executives Monday afternoon as part of a roundtable presentation to speak about "Moving from a Software to a Software-as-a-Service (SaaS) model". The roundtable was hosted by Yvonne Muench (Group Manager, Azure ISV Market Insight Team, Microsoft) and David's fellow panellists included Arthur Berrill (VP of Technology, DMTI Spatial) and Markus Eilers (CEO of Runtime Software).

The Worldwide Partner Conference, which started with a keynote by Steve Ballmer, CEO of Microsoft, on Monday morning, continues until Thursday, July 14, 2011.

About MediaValet

MediaValet is a 100% cloud-based, enterprise class, truly global, Digital Asset Management system available to all companies in all industries as a stand-alone, SaaS, web-based application. MediaValet makes it effortless for companies with offices, staff, suppliers and customers to aggregate, organize and maximize the return on their digital assets no matter what computer or browser they're using.

About VRX Studios

Through a decade of growth, innovation and an unwavering commitment to quality, consistency and customer service, VRX Studios is the leading provider of content production, management and licensing services to the global hospitality and travel industries. Through its comprehensive suite of products covering Architectural, Destination, Food and Beverage and Lifestyle Photography as well as Content Management, Distribution, and Licensing, VRX helps companies capture and showcase their brands to the world – making people take notice.

VRX Studios Inc. is a wholly owned subsidiary of VRX Worldwide Inc. (TSX VENTURE:VRW).

To find out more about VRX Studios, its products and services, visit www.vrxstudios.com, email info@vrxstudios.com or call 1.888.605.0059.

To learn more about MediaValet™, visit www.mediavalet.co or email info@mediavalet.co.

"Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release."

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