SOURCE: Vu Digital

Vu Digital

December 10, 2013 09:00 ET

Vu Digital Debuts Vu Profiling for E-Retailers

Vu's Unique Customer Profiling Engine Empowers e-Retailers to Learn the Customer's "Purchasing DNA" -- and Profit From Vast Troves of First Party Data

RIDGELAND, MS--(Marketwired - Dec 10, 2013) - Vu Digital today introduced Vu Profiling, a unique engine that enables e-retailers to drive sizable revenue gains based on precise knowledge of customers' demonstrated interests, needs and purchasing preferences -- without "cookies."

Vu Profiling creates an actual physical record of a customer's interactions across the Vu Network, and continues to learn. Every transaction makes the profile more accurate and builds a detailed portrait of each individual visitor. Because every customer's "DNA" is unique, the data is invaluable to e-retailers, and also to consumers who benefit from a personal and relevant service based on their profiles.

"With e-retailers seeing site traffic surge 77% after Thanksgiving, this is the busiest online shopping time of the year," said B. Wade Smith, Vu Digital Vice President of Operations. "E-retailers need to know how to manage this data so that they can profit not only during the holidays, but year-round."

Smith added, "Vu Profiling emerges at a key inflection point in the e-retailing industry -- the death of the cookie. As the giants of the Internet converge to eliminate cookies, companies with access to vast troves of first party data -- made possible by Vu Profiling -- will own the marketplace."

How Vu Profiling Works

Because Vu is a physical profile and not a cookie, it creates an actual physical record that lives on past the customer's visit to a site. As customers interact online, e-retailers benefit from the ability to learn and target their site visitors with long-tail, personal recommendations through multiple channels.

Integrating Vu Profiling into a site is as easy as "plug and play." The code is inserted into the areas of a site where users interact, and can interface to existing logins and analytics. The engine records transactions and knows how to interpret products and article content to understand what the customer is really interested in.

With every click, the profile is adjusted in real-time to be accurate. At any point, the Vu Profile can be extracted and used in marketing channels.

"The real power of Vu Profiling is that this data can be information that leads to more revenue for your site," said Allison Talley, Senior Manager of Product Development. "The more you know about your customers, the better you can communicate with them, and the more likely they are to convert."

About Vu Profiling

Vu Profiling is part of a suite of personalization products from Vu Digital. Vu specializes in natural language processing and semantic interpretation of content through their proprietary recommendations engine called Vu Finder. Vu Finder is a set of code widgets that are available for content and product websites to use on sites to present personal, relevant long-tail recommendations.

About Vu Digital

Vu Digital myvu.com, an affiliate of C Spire Wireless, is the innovator behind Vu Finder, the world's first cloud-based recommendation engine using predictive analytics and natural language processing to deliver uniquely personalized content to the individual.

Contact Information

  • Contact:
    Ken Jones
    Crawford PR for Vu Digital
    727-823-3191 (office)
    571-228-2880 (mobile)