RIDGELAND, MS--(Marketwired - Mar 25, 2014) - Vu Digital today announced that the company marked its first year of operation by winning more than half a million users, and launching new products for e-retailers, news organizations and other verticals -- with new developments in video underway.
Vu, an app available on iOS and Android devices, proved the model for the next generation of content delivery by offering a unique experience: a service that learns the specific interests of each user and automatically delivers content on any topic. Vu uses predictive analytics and natural language processing to deliver tailored content based on known and likely future customer interests ranging from style and fashion to hobbies, music, art, politics, sports, entertainment, business and finance, technology, opinions and world, national or local news, or any other subject.
"With Flipboard's recent acquisition of Zite, there is growing recognition that newsreaders represent a huge draw for media companies and advertisers," said B. Wade Smith, Vu Digital Vice President of Operations. "By using analytics to deliver tailored content to the individual, Vu provides additional value for consumers and news organizations."
In its first year, Vu Digital added new apps that benefit major vertical industries across multiple categories: Vu Finder and Vu Profiling.
Designed for news organizations, e-retailers and other verticals, Vu Finder uses widgets that customize a company's website to deliver targeted content precisely matched to product offers. Vu Finder instantly learns, finds and delivers the exact content desired by the customer, and is scalable to support millions of customers in real time.
Leveraging Vu's "learn the customer" foundation, Vu Profiling lets e-retailers create a physical record of a customer's visits to a website -- without "cookies." As a customer interacts online, the e-retailer benefits from an up-to-the-second accurate profile that drives sales via personal recommendations keyed to that individual's current interests and purchasing preferences.
At press time, Vu developers were nearing completion of a new app. "The next release will redefine the worlds of video, search and advertising," said Vu's B. Wade Smith. "Stay tuned."
About Vu Digital
Vu Digital myvu.com, an affiliate of C Spire Wireless, is the innovator behind Vu Finder, the world's first cloud-based recommendation engine using predictive analytics and natural language processing to deliver uniquely personalized content to the individual.