SOURCE: Vuclip

Vuclip

September 15, 2011 15:00 ET

Vuclip Spotlights August U.S. Mobile Video Trends in Global Video Insights Report

Justin Bieber Ousts Rihanna From First Place in U.S. Video Searches

MILPITAS, CA--(Marketwire - Sep 15, 2011) - Vuclip, the world's largest independent mobile video service, today unveiled its monthly Global Video Insights Report, which captures trends for the month of August.

This month's study unearthed a shift in search for mobile videos, although most spots are still held by popular celebrities. The report also unveils the five top viewed mobile clips for the month.

Vuclip has become the largest independent mobile video service by securing exclusive local content in major international markets and currently delivers more than 15 million videos daily to consumers in more than 200 countries.

Vuclip's business offers a unique perspective on global trends and regional trends in search and viewing habits, as well as the top devices in use. Vuclip's monthly Global Video Insights Report is a resource for those who watch consumer trends, such as advertisers, mobile carriers, content providers and the mainstream public.

"Mobile video searching and viewing is rapidly growing as an everyday part of the lives of people all over the world," said Nickhil Jakatdar, Co-founder and CEO of Vuclip. "We recently conducted a survey of our global users and of the more than 240,000 who responded within a ten day period, nearly 75 percent said they use Vuclip at least once per week to search for and view clips and 37 percent admitted to using it five or more times per week."

The top U.S. mobile video searches for August 2011 were:

1. Justin Bieber
2. Rihanna
3. Kim Kardashian
4. Harry Potter
5. Katy Perry
6. Shakira
7. Michael Jackson
8. Lady Gaga
9. Naruto
10. Britney Spears

By way of contrast, the top searches in July of 2011 were:

1. Rihanna
2. Harry Potter
3. Justin Bieber
4. Britney Spears
5. Beyoncé
6. Selena Gomez
7. Shakira
8. Naruto
9. Lady Gaga
10. Anna Kournikova

With the top two a couple of convincing fakes, this month's top five mobile videos in the U.S. in August 2011 included:

1. iPhone 5 Concept Features by Aatma Studio, a 3D animation and digital content studio
2. Adios Moto directed by Felix Jolenes
3. Video Gas Station Worker Strangled in Gas Hose by Car Drive Off shot by a gas station security camera
4. She without Arm, He without Leg - Ballet -- Hand in Hand which includes choreography by Zhaio Limim
5. Largest Dead Snake Ever Found, Over 50 Feet

To view the full report, as well as an archive of previous reports, please visit: www.vuclip.com/videoinsights.html. To watch mobile videos on any smartphone worldwide, go to http://m.vuclip.com on your device.

About Vuclip
For millions of people around the world, Vuclip is an essential part of their daily lives. Vuclip serves video on-the-fly, on any device, and in any country, providing unparalleled reach for its partners. Every day Vuclip delivers more than 15 million videos to consumers in over 200 countries. Vuclip is headquartered in Milpitas, California with offices in Los Angeles, Mumbai, Singapore, Shenzhen and Beijing. Check out Vuclip on your phone: m.vuclip.com.

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