SOURCE: Vuclip


June 01, 2015 09:00 ET

Vuclip Survey Determines Overwhelming Number of Global Mobile Video Consumers Prefer Regionalized Content

Users From Asia to Africa Weigh In on App Preferences and Localized Content

MILPITAS, CA--(Marketwired - June 01, 2015) - Vuclip today released the findings of a survey it conducted of more than 8,500 users from Asia to Africa to determine the importance of videos on mobile in their native language. Respondents weighed in strongly that they preferred a single over-the-top (OTT) app for finding both regional and international videos, and that they wanted to be able to navigate videos using their native language. They also noted the importance of videos being in their native language. The results were all gathered this month from respondents in Egypt, India, Indonesia, Kenya, Malaysia, Nigeria, Thailand, and the United Arab Emirates.

"Video breaks down barriers between people and regions, because it is inclusive of different languages and cultures," said Arun Prakash, COO for Vuclip. "By ensuring content is in native languages for as many regions as possible, and that the app people use speaks their local language throughout the interface, we can bring a familiarity and welcoming nature to all of this amazing content from around the world."

Mobile Video App Preferences
Respondents were united that they wanted a single source to find all of the regional and international videos they want to watch. Here is how the responses broke down for respondents who said having a single source was either "very" or "somewhat" important to them:

Egypt 83%
India 80%
Indonesia 91%
Kenya 90%
Malaysia 76%
Nigeria 90%
Thailand 81%
United Arab Emirates 82%

Respondents also felt strongly about the importance of the navigation of their desired mobile video app appearing in their native language, with the following percentage of respondents saying it was either "very" or "somewhat" important to them:

Egypt 87%
India 79%
Indonesia 89%
Kenya 78%
Malaysia 69%
Nigeria 81%
Thailand 86%
United Arab Emirates 75%

Viewers Prefer Content in Their Native Languages
Respondents resoundingly said it was important to them that video be available in their native languages, with the following breakdown of those saying it was "very" or "somewhat" important to them by region:

Egypt 79%
India 78%
Indonesia 87%
Kenya 79%
Malaysia 64%
Nigeria 81%
Thailand 88%
United Arab Emirates 76%

The trend statistics in this report were gathered in April 2015 from more than 8,500 Vuclip users in Egypt, India, Indonesia, Kenya, Malaysia, Nigeria, Thailand, and United Arab Emirates. Users were provided with multiple-choice questions and had the option to opt out. No incentives were provided for responding.

About Vuclip
Vuclip is the leading premium mobile video on demand service for emerging markets with more than 7 million subscribers per quarter across six different countries. Through strategic partnerships with more than 200 top studios around the world, Vuclip brings to subscribers blockbuster Hollywood and regional movies, TV shows and music videos in 20 different languages. Vuclip's Dynamic Adaptive Transcoding™ provides an amazing unbuffered viewing experience to consumers across all mobile devices and on any network. Vuclip and its subsidiaries are headquartered in Milpitas, California and have a presence in Mumbai, Delhi, Pune, Dubai, Beijing, Kuala Lumpur, Jakarta and Bangkok.

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