SOURCE: Vue Technology

March 07, 2007 09:11 ET

Vue Technology Provides UHF Item-Level Solutions to Metro Group Future Store Initiative

Vue Technology's TrueVUE RFID Platform Offers Compelling ROI to Retailers for a Broad Range of Categories, Including Apparel, Media & Entertainment and Pharmaceutical Products

LAKE FOREST, CA -- (MARKET WIRE) -- March 7, 2007 -- Vue Technology, the leading provider of item-level RFID solutions, today announced that the company has joined the METRO Group Future Store initiative as a technology partner. Vue Technology is providing European frequency UHF technology for on-shelf, item-level visibility for apparel. The METRO Group Future Store initiative is a cooperative effort between METRO Group and more than 60 partner companies from the information technology and consumer goods industries to test a range of new technologies, including RFID, in a live environment.

Vue Technology is showcasing its award-winning TrueVUE™ RFID Platform, the first commercially available, item-level solution in Europe. The TrueVUE RFID Platform is the only RFID infrastructure that enables retailers to easily initiate any item-level deployment. Vue Technology has the ability to track items from dock doors and portals to mobile and smart shelving solutions, and can achieve inventory tracking accuracy of well over 99 percent. Vue Technology is providing both reporting and network management applications in the deployment.

"As a partner in the METRO Group Future Store, we welcome the opportunity to showcase the value of Vue Technology in one of the world's largest retailers," said Robert Locke, CEO of Vue Technology. "METRO's recognition of the benefits and potential of item-level RFID will contribute to the wide-spread acceptance of the technology."

About the METRO Group

METRO Group is one of the most important international retailing companies. In 2006 the group reached sales of about EUR 60 billion. The company has a headcount of some 270,000 employees and operates about 2,400 outlets in 30 countries. The operating business is performed by the sales brands which operate independently in the market: Metro/Makro Cash & Carry -- world market leader in cash & carry wholesale, Real hypermarkets and Extra supermarkets, Media Markt and Saturn -- market leader in consumer electronics centers in Europe, and Galeria Kaufhof department stores.

About METRO Groups Future Store Initiative

The METRO Group Future Store Initiative gathers companies from the retailing, consumer goods and information technology industries to elaborate solutions for tomorrow's retailing. Together with Intel, IBM, T-Systems and more than 60 other cooperating partners from the IT and consumer goods industries and the service sector, the METRO Group ( is developing feasible concepts for the trade of tomorrow. All of the parties involved are united by a single vision: the setting of new technological standards for the consumer goods industry and the speeding up of the modernization process in commerce. The METRO Group Future Store Initiative is the joint platform for this objective.

About Vue Technology

Vue Technology is the leading provider of item-level RFID solutions, offering breakthrough RFID infrastructure components and a powerful software suite that delivers the most scalable, reliable, and ROI-driven RFID solutions on the market. Vue's TrueVUE™ RFID Platform provides the industry's only unified RFID infrastructure that allows customers to manage dock doors, portals, mobile devices, smart surfaces and smart shelves to achieve RFID visibility down to the item-level.

With its patent-pending RF Networking devices and UHF enabled VUEPoints™, Vue allows standard readers to network across thousands of antennas, exponentially increasing the number of zones that readers can support and dramatically reducing the cost barriers previously associated with item-level RFID roll-outs. Combined with an integrated software suite for device and network management, EPC commissioning, and RFID workflows, the TrueVUE™ RFID Platform is uniquely able to deliver significant and measurable ROI to its customers. For more information, visit

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