SOURCE: Vungle

Vungle

October 28, 2014 10:00 ET

Vungle Opens Beijing Office, Partners With Chukong Technologies to Help Chinese Developers Monetize Their Games

Partnership Allows Chinese Developers to Build, Distribute, Analyze Performance and Monetize Their Games, All in One Place

SAN FRANCISCO, CA--(Marketwired - Oct 28, 2014) - Today Vungle, the world's leading in-app video ad platform, announced its partnership with Chukong Technologies, China's premier mobile entertainment platform, to help Chinese developers monetize their apps more easily. Vungle also announced that they are opening a Beijing office to support the rapidly-growing Chinese app ecosystem.

China has more than 700 million active smartphone users and adoption is continuing to explode. However, there are thousands of different devices circulating in the Chinese market, which makes it difficult for developers to acquire users and to monetize their content across all the device types, operating systems, and screens. Because video ads command higher prices than display ads, developers have been clamoring for a reliable solution that enables them to make the most money possible by incorporating video ads into their games.

By partnering with Chukong and expanding its presence in China, Vungle is positioned to support all developers in navigating this market and bring video ad capabilities to the 400,000+ developers already using the Chukong platform. The partnership is part of Chukong's new program called Cocos Services, which it offers alongside its open-source Cocos2d-x game engine. Cocos2d-x will be optimized for Vungle's existing tools so developers can take advantage of Vungle's full suite of monetization services and user acquisition capabilities.

"The app economy is booming in China, and we're excited to be partner with Chukong to make sure that developers have access to all the tools they need to create sustainable app businesses," said Zain Jaffer, Vungle founder and CEO. "We're proud to be one of the first of Chukong's partners, and look forward to empowering the Chinese developer community."

"Cocos Services fills the growing need for developers to integrate all the technology they need to make their games successful with the least difficulty," said Lei Zhang, US General Manager, Chukong Technologies. "Our partners represent the finest service providers in each of their fields, and Cocos Services has made access to these industry-leading technologies easier than ever."

To learn more about the Vungle and its partnership with Chukong, visit www.vungle.com.

About Vungle
Vungle is the way developers put video ads in apps. Vungle's breakthrough video ad-serving technology and user-first approach has led to its track record of success helping developers monetize quickly and easily. Vungle was founded in 2012 and has offices in San Francisco, London, Berlin, and Beijing. The company currently powers monetization for over 8,000 of the world's top apps on more than 150 million unique devices every month.

For more information visit http://www.vungle.com and follow @vungle.

About Chukong Technologies
Chukong Technologies is a leading mobile entertainment platform company that drives and maintains a healthy development ecosystem, provides users with excellent digital content, and pushes the digital entertainment experience forward. Chukong has helped some of the world's largest mobile developers navigate the complexities of the Chinese mobile market, as well as published many of the most popular mobile titles in China, such as the Fishing Joy franchise. Chukong Technologies aims to become a leading digital distribution company and is currently expanding its infrastructure and partnerships to facilitate new business opportunities. Headquartered in Beijing, China, the company also has operations in Tokyo, Seoul, Taipei, and Menlo Park, California. For more information, please visit www.chukong-inc.com and follow the company on Twitter at @CocoaChina.

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