SOURCE: ChannelNet

June 23, 2009 08:00 ET

VW Credit and Audi Financial Leasing Customers Now Drive Off the Lot With a Personalized Website Using ChannelNet Technology

SAUSALITO, CA--(Marketwire - June 23, 2009) - ChannelNet (, the leading provider of multichannel solutions for the automotive and financial services industries, today announced VW Credit ( has expanded the use of Personalized Websites to include all of the customers in their lease portfolio. First launched in mid-2008, VW Credit's Personalized Websites were made available to customers that had one year (365 days) left on their lease. The initial objective was to ensure that the most complicated part of the leasing process, end of term, was made easier and more convenient for customers using the Web.

Once a VW or Audi customer has concluded their VW leasing transaction at the dealership, they are automatically provided their own Personalized Website. In addition to deploying for the entire lease term, VW Credit can keep the Personalized Website active for up to eighteen months after lease end. VW Credit realized that most customers that buy their vehicle will trade out to a different vehicle within 12-18 months after lease end. Keeping the Personalized Website open allows VW Credit to market to the VW owner after their lease is terminated. "Vehicle leasing customers need different types of content and information at different points in their vehicle ownership lifecycle," according to Paula Tompkins, CEO and Founder of ChannelNet. "We are delighted that VW Credit has expanded the use of the program across their entire portfolio of lease customers."

The VW and Audi Financial Personalized Website solution leverages ChannelNet's SiteBuilder technology. One of the many benefits of ChannelNet's SiteBuilder is that it comes with a flexible and easy-to-use Website Administration Tool. With the Administration Tool, a non-technical VW Credit business representative can make real-time updates to the content, promotions and information a customer receives based upon over 50 types of customer criteria. This enables VW Credit to deliver personalized content that is highly relevant to the customer's needs, at a specific point in time.

"Today over 85% of new and used vehicle shoppers research online before making their purchase in a dealership," says Ms. Tompkins. "Most of the Web activity to date in the automotive industry has been directed toward the new or used vehicle sale. VW Credit recognizes that the use of the Web, and online tools, is even more important and relevant to customers after they have concluded their financing transaction and drive off the lot."

About Volkswagen Credit Incorporated

Volkswagen Credit Incorporated is the Captive Finance arm of Volkswagen of American. Volkswagen Credit provides vehicle financing solutions for VW & Audi dealers and consumers including retail consumer financing, leasing, and dealer inventory financing.

About ChannelNet

For 24 years ChannelNet has been the leading provider of Multichannel selling solutions for the automotive, financial, home improvement and retail industries. Each solution is designed to allow customers to conduct research online and complete transactions either online, in store or with a call center. ChannelNet has created thousands of solutions for hundreds of companies worldwide including BMW, Hunter Douglas, Ford Motor Company, Benjamin Moore Paints, General Motors, Saks Fifth Avenue, VW Credit, College Pro, World Omni Financial Corporation, California Closets, Harman Kardon, Motorola, Hallmark and many others. ChannelNet is a privately held company based in Sausalito, California, and Detroit, Michigan. ChannelNet's solutions include networks of corporate, brand and sales channel websites, personalized micro-sites, guided selling tools, and communication portals.

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