NuvoCare Health Sciences Inc.

NuvoCare Health Sciences Inc.

November 25, 2010 12:29 ET

W. Brett Wilson Investment in Anti-Aging, Cancer-Fighting Products a Natural Step

TORONTO, ONTARIO--(Marketwire - Nov. 25, 2010) - With aging baby boomers making up nearly a third of Canada's population, the $1.2 billion natural health product industry has naturally caught the eye of well known entrepreneur and strategic investor W. Brett Wilson. Through his involvement with Dragons' Den, Wilson has committed to a $250,000 investment in NuvoCare Health Science Inc., a company with a portfolio of health brands designed to sustain youth and longevity and prevent disease.

The company was founded by Ryan J. Foley, a food scientist and pharmacologist who has designed a clinically proven composition called AgeOFF® designed to stop the DNA damage that leads to cancer and is the primary culprit behind human aging.

Having battled an advanced state of prostate cancer at 43, Wilson has made personal health his number-one priority, a core philosophy that is shared by NuvoCare. An estimated 173,800 Canadians will be diagnosed with cancer this year with approximately 76,200 of those cases resulting in death.

"This is as much a personal investment as a financial one," said Wilson, who is also a daily product user. "I know too many people who are fighting cancer, and too many who have fought it and lost. It's gratifying to support a company focused on reversing this negative trend."

NuvoCare is also in conversations with the federal government to explore how their products can help reduce the upward pressure on federal-provincial health care spending, expected to grow significantly as more baby-boomers become seniors. On average, seniors consume five times more health-care dollars than younger adults. NuvoCare products help seniors stay healthy, decreasing their consumption of health-care dollars. The first baby-boomers will turn 65 on January 1, 2011.

"Brett has a passion for our work and a brilliant marketing mind able to help us reach more people and keep them healthy," said Foley who added that NuvoCare is in a strong position to tap into a large percentage of Canada's natural health product industry over the next three years.

NuvoCare was in established in 2006 by Foley after 10 years of corporate research and development experience in the nutraceutical industry. "I wanted to align myself with my higher life purpose of health sustainability and I built NuvoCare to realize this potential," says Foley. NuvoCare's products help to decrease body weight safely, prevent loss of muscle and bone, decrease the appearance of wrinkles and fine lines, and improve sleep quality, to name just a few of their benefits. NuvoCare's portfolio of health brands includes AgeOFF® (www.AgeOFF.com), SleepON® (www.SleepON.com), WeightOFF® (www.WeightOFF.ca), DNA-Essentials® (www.DNAessentials.ca), and Skin-Minus® (www.SkinMinus.com).

NuvoCare Health Science Inc. is a Canadian owned and operated company whose sole focus is to design and develop the worlds safest and most effective nutraceutical, nutricosmetic, and cosmeceutical brands clinically proven to address the major health concerns of today's consumer using proven natural ingredients of the highest safety, efficacy and quality standards. www.NuvoCare.com.

W. Brett Wilson is Chairman of Canoe Financial, a privately owned investment management firm with over $1.5 billion in assets focused on providing investors with unique opportunities to profit from Canada's increasing prominence on the global stage. He is also Chairman of Prairie Merchant Corporation; a private merchant bank focused on business opportunities in the energy, agriculture, real estate, sports, and entertainment industries. In 1993, he co-founded FirstEnergy Capital Corp., a Canadian brokerage firm that provides investment-banking services to Canada's oil and natural gas sector. FirstEnergy is an industry leader, having participated in thousands of financing and M&A projects worth over $225 billion. After retiring from active duty in 2008, Brett remains an investor in the firm.

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