W2O Group

November 15, 2012 10:58 ET

W2O Group's Grates Elected to Brazil's ABERJE Advisory Board

Prominent Association for Business Communications Appoints First Non-Brazilian Business Leader to Prestigious Board

NEW YORK, NY and SAN FRANCISCO, CA--(Marketwire - Nov 15, 2012) - Gary F. Grates, Principal, W2O Group, and global leader in change management, corporate strategy and organizational communications, has been elected to the Advisory Board of ABERJE, the Brazilian Association for Business Communications. 

Grates leads the Corporate and Strategy portfolio for the agency's network of complementary communications and marketing firms and is an adjunct professor in the joint ABERJE-Syracuse University advanced professional certificate program. Since 2006, Grates has taught organizational communications to hundreds of mid-to-senior level professionals representing an array of leading Brazilian corporations.

"Given the future potential growth of Brazilian businesses on a global scale and continuous changes taking place in technology and society, ABERJE is excited about having Gary's global experience and thought leadership to assist us in reflecting the future trends and state of the art of organizational communications in Brazil and around the world," said ABERJE President Paulo Nassar.

As a member of the Advisory Board, Grates' responsibilities will be to provide guidance on policies to be adopted by ABERJE as well as recommendations to be followed in the attainment of the Association's strategic objectives. 

"I'm truly honored to be a part of ABERJE and the excellent work it conducts on behalf of the profession," Grates said. "I have the greatest respect for the organization's leadership and operating model and its consistent focus on innovation. Latin America -- Brazil in particular -- is a strategic opportunity in terms of talent, growth, and innovation." 

WCG and Twist Mktg, W2O Group companies, works with dozens of global brands across consumer, corporate, technology and healthcare industries on integrated, holistic communications strategies involving social commerce to solve myriad business issues.

"We are very pleased that Gary is part of such an important and distinguished organization," said Jim Weiss, founder and CEO of W2O Group. "Our firm is committed to combining digital analytics and social commerce solutions to change how global companies reach and engage with customers, influencers and partners. Being an important part of ABERJE allows us to share and participate in leading edge thinking and innovation critical to the profession's growth in Brazil, one of the world's most promising emerging business powerhouses."

About W2O Group
Founded and led by chairman and CEO Jim Weiss, W2O Group is an independent network of complementary marketing, communications, research and development firms focused on integrated business solutions to drive change and growth through "pragmatic disruption" for the world's leading brands and organizations. W2O Group serves clients through a network of firms -- WCG, Twist and W2O Ventures -- through offices in San Francisco, New York, Austin, Los Angeles and London. For more information on W2O, please visit

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Follow ABERJE on Twitter Throughout its 45 years, ABERJE has played a major role in articulating important issues in corporate communications within Brazil. ABERJE's mission is to promote effective organizational communications through initiatives within the Creative Economy, Education, Knowledge Management, Communicational Intelligence, Advocacy and Stakeholder Engagement as well as to disseminate best practices and strengthen the strategic role of the professional communicator.

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