W3i, LLC

August 19, 2009 14:50 ET

W3i, an Application Distribution Network, Increases Conversion by 162% With WiderFunnel Marketing and Google Website Optimizer

W3i, an Application Distribution Company That Connects Publishers, Advertisers and Customers, Partners With WiderFunnel Marketing Optimization, a Website Optimizer Authorized Consultant, to Achieve a Conversion Rate Lift of 162% on Social Application Using Multivariate Testing Through Google Website Optimizer

SARTELL, MN--(Marketwire - August 19, 2009) - W3i released a case study describing how it achieved a conversion rate lift of 162% for its social application, Profile Pimp for MySpace, through multivariate testing using Google Website Optimizer.

W3i identified the need to further increase the conversion rates of key products in the W3i Application Network and chose an owned and operated property to test the capabilities of Google Website Optimizer in conjunction with its Experimentation Platform with the hopes of being able to translate learnings to the entire network., a site which features a free desktop application for customizing MySpace profiles, was selected for the experiment.

Like many organizations that do their own testing in-house, W3i eventually hit a "conversion rate plateau," and the web marketing team at W3i saw subsequent rounds of testing result in the conversion rate levelling out.

It was then that W3i recognized the need to leverage the expertise of an external conversion optimization specialist to create more meaningful hypotheses and design test page variations that would convert more visitors into users. It engaged WiderFunnel Marketing Optimization to work closely with their internal teams.

W3i decided to work with WiderFunnel Marketing Optimization because it doesn't just "consult" but provides all the services required to design and execute a conversion rate optimization strategy. The results were stellar.

Lisa Nistler, Sr. Director of Marketing at W3i, points out, "Both our teams worked closely over several weeks and the results of our combined efforts are truly amazing. We are incredibly excited to be able to offer our partners stellar conversion rate improvements in these challenging economic times." To learn more on optimizing your landing page with Google Website Optimizer read W3i's Case Study.

About W3i:

W3i, an application network that increases revenue, distribution and engagement for Windows applications and plug-ins, combines the demand for free and trial applications monetized by the distribution of additional, relevant applications when the consumer is in the installation mindset. W3i's Application Network uses InstallIQ, W3i's proprietary Windows installation manager, the first installer to be certified in the TRUSTe Trusted Download Program. W3i drives traffic from various sources including owned and operated sites which include,,, and W3i has distributed over 300 million installs -- currently over 9 million installs monthly and growing. W3i will prove to be a valued partner in growing your application business. To learn more, visit W3i's Application Network.

About WiderFunnel Marketing Optimization:

WiderFunnel Marketing Optimization ( is a Conversion Optimization Services company that provides all the services required to design and execute conversion rate optimization strategies -- with a guarantee. WiderFunnel helps both global and regional B-to-B and B-to-C clients improve their lead-generation and eCommerce Conversion Rates by leveraging Analytics for insights and tools such as Google Website Optimizer for A/B/n split-testing and multivariate testing. WiderFunnel plans, designs, codes and delivers clients with website pages that are statistically proven to persuade a higher percentage of web visitors to become leads and customers (no guessing; no "opinions"). Clients include: eBay, Epson; SAP; Alfresco; Outrigger Hotels; Extra Space Storage, and many others.

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