SOURCE: W3i, LLC

W3i, LLC

September 29, 2009 12:53 ET

W3i CEO Andy Johnson to Speak at Software Business 2009

ST. CLOUD, MN--(Marketwire - September 29, 2009) - Andy Johnson, CEO of W3i, to speak at Software Business 2009 on September 30 in San Diego, CA. Andy will address ways to increase revenue for applications with the freemium model.

Many applications start with a developer passionate about technology looking for a better way to accomplish something online. They love to build the application but hate to market, frequently giving their application away for free. Andy will cover various business models as well as W3i's unique application network. By making money, passionate developers can continue to develop applications that enrich people's lives.

"I appreciate the opportunity to attend Software Business 2009 and discuss new ways to increase distribution and revenue generation for application marketers," comments Andy Johnson.

About W3i

W3i, an application network that increases revenue, distribution and engagement for Windows applications and plug-ins, combining the demand for free and trial applications monetized by the distribution of recommended, relevant applications when the consumer is in the installation mindset. The W3i Application Network uses InstallIQ, W3i's proprietary Windows installation manager, the first installation manager to be certified in the TRUSTe Trusted Download Program. Tested and optimized on over 300 million installs -- currently over 9 million installs monthly and growing, W3i will prove to be a valued partner in growing your application business. To learn more, visit the W3i Application Network.

About Andy Johnson

Andy, CEO of W3i Holdings, LLC, formerly served as President of CMS Direct, a leading network database company serving the direct marketing industry. Earlier, Johnson served as President of Prefer Network, a leader in the network database industry.

Prior to that, he served as President of Fingerhut's Electronic Commerce Division and managed Fingerhut's Credit Card Portfolio. His background in various marketing management capacities includes direct response catalog marketing, customer acquisition, database management, credit marketing and telemarketing. In 1995 while serving as Fingerhut's Senior Vice President Marketing, Johnson led the development effort to bring Andysgarage on line. Andysgarage was Fingerhut's award winning closeout merchandise e-commerce site that brought the "Big Deal of the Day" to millions of consumers worldwide. In addition to numerous other awards, Andysgarage was named Best Retail Site in 1997 and Best Auction Site in 1999 by the Web Marketing Association. Johnson led the launch of Fingerhut.com in June 1997, which was the beginning of Fingerhut's transformation from its catalog heritage into a leading web based direct marketer.

Contact Information

  • Press Contact:
    Deborah Manthei
    W3i Holdings, LLC
    Email Contact
    320-257-7571