June 17, 2008 08:31 ET

W3i Joins Right Media Exchange

ST. CLOUD, MN--(Marketwire - June 17, 2008) - W3i, provider of integrated desktop and mobile marketing solutions, announced today that it has joined the Right Media Exchange. W3i will leverage the Exchange to optimize its ad impressions and user-acquisition budget.

W3i buys and sells over 5 billion ad impressions each month to promote its content and the content of its partners. "Utilizing the Right Media Exchange's advanced targeting opportunities and scale is essential for us to grow our current business," comments Robert Weber, VP of Business Development and Co-Founder.

"It was crucial for us to find a platform that was more efficient to give us optimal return on our ad dollars and inventory," said Andy Johnson, CEO. "We need to continue to grow our business in a fragmented online advertising market. Right Media provides a solid platform and a community of buyers and sellers that are essential to our advertising efforts."

W3i has built its business on providing free, compelling content to its users since 2000. Display advertising is an essential part of connecting interested users with valued offers. W3i's network has grown to over 3,000 publishers that can utilize the Right Media Exchange through W3i to optimize their marketing efforts. To become a W3i publisher, click here.

About W3i:

W3i, owner of and, delivers proven, integrated desktop marketing and mobile marketing solutions. With offers and services tested and optimized on over 15 million unique users each month and over 4 million downloads, W3i can increase your revenue from digital content or provide a receptive consumer base for customized, targeted marketing programs. Solutions include: software marketing for shareware and freeware, software bundling and ad-supported installations. The three Weber brothers, owners of W3i, are recent winners of the Ernst & Young Entrepreneur Of The Year® 2006 Award in the Minnesota and Dakotas region. To learn more about W3i, visit

Contact Information

  • Press Contact:
    Deborah Manthei
    W3i Holdings, LLC
    Email Contact