W3i, LLC

March 23, 2010 08:00 ET

W3i Moves Data Center to Increase Security, Reliability, and Scalability for the W3i Application Network

ST. CLOUD, MN--(Marketwire - March 23, 2010) -  The W3i Application Network is growing rapidly, averaging 9.6 million installs each month. W3i made a strategic decision to move its data center to increase the level of security, reliability, and scalability of its operations. W3i relocated its primary data center operations from St. Cloud, MN, to its new state-of-the-art, co-located facility in Chicago, IL. 

W3i's data center operations are the "brains" behind its flagship product, InstallIQ, W3i's proprietary installation manager. Its data center is responsible for processing millions of daily requests from its installation client that determine what advertisements best match its user's preferences. Vice President of Information Systems, Jeff Bollinger explains the reasoning behind the move. "Given the growth and increased strategic focus on delivering installs via W3i's InstallIQ platform, the decision to move made sense for both the company and its partners. Our St. Cloud data center was acceptable through our first ten years of growth, however, our new Chicago facility provides increased resiliency which is something we and our partners have grown to expect." 

The new data center facility features Tier III construction standards which include distinct distribution paths, compartmentalization and concurrently maintainable infrastructure. All of these features mean an increased level of reliability for W3i advertisers and publishers. According to the Uptime Institute, facilities with Tier III type construction standards on average provide 99.98% site uptime per year.

Moving locations also gave W3i an opportunity to upgrade its core network and computing platforms. The new data center features extensive virtualization technology in both computing (VMware) and storage (Compellent Technologies). The introduction of these new technologies has helped drive down capital and operating costs while at the same time increase the resiliency of our operations. "The efficiency and flexibility that virtualization introduces is stunning," states Bollinger. "We've been able to reduce our physical server count by about 70%." 

Virtualization is not new to W3i's IT group. A year ago W3i signed a deal with Seattle based SkyTap Inc. to provide cloud-based computing resources which enable a robust desktop testing platform for W3i's Marketing Operations group. "We are very pleased with the flexibility we see with our QA group using Skytap virtualization. With the introduction of VMware into our new Data Center we are now able to extend the success we saw with SkyTap into our core infrastructure operations," says Bollinger. 

W3i's Business Intelligence group is also excited about the new facility and architecture. W3i's publishers and advertisers benefit from W3i's robust data warehouse platform which provides multi-dimensional reporting via W3i's Associate Reporting portal. "With our new computing and storage infrastructure we can decrease the amount of time it takes to process data, providing our associates with even more reliable delivery of information," comments Tim Laqua, Business Intelligence Team Lead at W3i.

The move ensures that W3i continues to deliver mass monetization and distribution opportunities to consumer application publishers and advertisers, now with even greater levels of service provided by its new Chicago facility.

About W3i

W3i, an application network that increases revenue, distribution and engagement for consumer applications and add-ons, enables publishers to provide quality consumer apps for free by recommending relevant applications during the installation process giving advertisers a mass, performance driven distribution channel. The W3i Application Network uses InstallIQ, W3i's proprietary Windows installation manager, the first installation manager to be certified in the TRUSTe Trusted Download Program. Tested and optimized on over 350 million installs -- currently over 9.6 million installs monthly and growing, W3i will prove to be a valued partner in growing your application business. To learn more, visit the W3i Application Network.