July 03, 2008 12:37 ET

W3i Sells to Atrinsic

ST. CLOUD, MN--(Marketwire - July 3, 2008) - W3i, provider of integrated desktop and mobile marketing solutions, announced Tuesday the sale of and its assets to New Motion, Inc., doing business as Atrinsic, a premier Internet media and mobile entertainment company.

"In line with our strategic intent to be the market share leader in the Integrated Interactive Media Industry, the sale of will allow us to focus on our core business," comments Andy Johnson, CEO of W3i.

W3i's continued focus is to create digital market places by providing compelling content for users supported by valued offers from clients. Recently it launched its proprietary, Install IQ installation system, to enable ad revenue during the installation process. "Our strategic focus is to continue to develop additional services that enable low cost distribution of quality content and information," adds Andy.

About W3i:

W3i, owner of, delivers proven, integrated desktop marketing and mobile marketing solutions. With offers and services tested and optimized on over 15 million unique users each month and over 4 million downloads, W3i can increase your revenue from digital content or provide a receptive consumer base for customized, targeted marketing programs. Solutions include: software marketing for shareware and freeware, software bundling and ad-supported installations. The three Weber brothers, owners of W3i, are recent winners of the Ernst & Young Entrepreneur Of The Year® 2006 Award in the Minnesota and Dakotas region. To learn more about W3i, visit

Contact Information

  • Press Contact:
    Deborah Manthei
    W3i Holdings, LLC
    Email Contact