SOURCE: HouseValues

April 19, 2006 08:15 ET

Wachovia Mortgage Corporation Chooses HouseValues to Boost Lending Business

Top Bank Holding Company Moves to Increase Market Share of Lucrative Internet Consumers

KIRKLAND, WA -- (MARKET WIRE) -- April 19, 2006 -- HouseValues Inc. (NASDAQ: SOLD) today announced that Wachovia Mortgage Corporation has chosen the company to provide comprehensive online lead generation and management services through HouseValues' mortgage arm, The Loan Page. Wachovia is the fourth-largest bank holding company in the country.

"We're excited that Wachovia has chosen HouseValues as a strategic revenue partner," said Kevin Akeroyd, vice president of mortgage at HouseValues Inc. "Adding industry-leading lenders of this caliber further validates our value to prospective homebuyers. We now offer clients a full scope of resources in the mortgage industry, serving everyone from consumers to lenders to real estate professionals."

"Our business is about connecting customers with financial possibilities," said Kristin Hauder, assistant vice president, vendor manager of Wachovia Mortgage Corporation. "We chose The Loan Page because we are confident that it will deliver high-quality leads at a much lower cost, therefore allowing us to offer the best service and products to our customers."

The Loan Page's diverse and extensive partner network of lenders ensures prospects are matched with lenders that are appropriate for their profile, credit history and product situation. The Loan Page limits contact to four lenders per prospect. For lender network members, The Loan Page provides loan officers and mortgage brokers pre-qualified prospects that match their pre-selected filters.

The Loan Page also provides leads through its network of content partners that includes some of the highest-trafficked consumer sites in the country. The Loan Page builds co-branded quote request forms directly on the consumer content partner's Web sites using a flexible platform that manages the entire process.

About The Loan Page

Founded in 1997, The Loan Page is one of the oldest Internet mortgage lead generation services in the United States. The Loan Page offers a competitive, convenient and fast matching service for customers seeking home loans with best-in-class lenders. Since its inception, The Loan Page has transmitted more than $50 billion in mortgage loan quote requests and serves hundreds of clients nationwide. For more information, visit

About HouseValues Inc.

Founded in 1999, HouseValues Inc. (NASDAQ: SOLD) provides consumers and real estate professionals with the information and tools they need for success throughout the home buying and selling process. The company's flagship consumer products include™, a lifestyle and neighborhood-centric home buying and selling service;, a service that provides current and prospective home owners with competitive mortgage and refinance quotes from leading lenders;®, a service that provides home sellers with market valuations of their current home; and™, a service that alerts home buyers as soon as new homes hit the market that meet their criteria. Learn more at


Contact Information