SOURCE: Apigee

Apigee

February 28, 2012 03:01 ET

WAC's New API Built on the Apigee Enterprise API Platform

Global Alliance of Major Telecom Companies Delivers First API to Help Developers Monetize Apps Across Platforms & Technologies

BARCELONA, SPAIN--(Marketwire - Feb 28, 2012) - MOBILE WORLD CONGRESS -- Apigee, the leading provider of API management products and services, today announced that the Wholesale Application Community's (WAC) new in-application billing API (application programming interface) runs on the Apigee Enterprise API management platform. This news underscores Apigee's momentum in the telecommunications industry, where companies like AT&T and Telefonica have adopted Apigee's API solutions to promote the development of innovative software applications -- or "apps" -- across a multitude of devices.

WAC, a global alliance of major telecommunications organizations, today launched its new In-App Billing API with eight operators: AT&T, Deutsche Telekom, KT, Telefonica Group, Telenor Group, Telekom Austria Group, SKT and SMART Communications. The API provides software developers with an easy way to monetize their applications across a range of platforms and technologies using a reliable, cross-operator billing service. The cloud-based Apigee API platform serves as the foundation for the delivery, management and measurement of the WAC API.

"WAC's first API will support the telecom developer community and merchants with a simple, cross-platform billing solution," said Chet Kapoor, Apigee CEO. "App innovation is happening at a rapid pace in the telecom industry, and APIs such as WAC's can make it dramatically easier for developers to create high quality apps, much faster."

Launched a year ago, WAC is a non-profit global alliance of telecommunications companies that is committed to creating a unified and open platform for the market of mobile applications. Its main goal is to simplify the development, distribution and sales of mobile applications across heterogeneous platforms and multiple operators via a unified software development framework.

Apigee Enterprise is a robust management platform that reduces the complexity of delivering APIs, drives developer adoption, provides comprehensive analysis and control of API usage, and helps businesses scale as API channels grow. Hundreds of businesses now use Apigee Enterprise, and the market is accelerating as companies increasingly adopt an API strategy to foster an 'app ecosystem' across millions of mobile, tablet and set-top platforms and devices. Apigee also offers best-of-breed APIs and free API developer tools that make it easier for developers and providers to explore and use APIs.

"API calls can generate a tremendous amount of traffic that must be managed every day with high performance," said Peters Suh, WAC CEO. "The Apigee Enterprise Platform is a proven solution that manages the entire API lifecycle."

For more information about the WAC API, visit http://www.wacapps.net.

For a list of WAC members, please go to www.wholesaleappcommunity.com.

About Apigee
Apigee is the leading provider of API products and technology for enterprises and developers. Hundreds of companies including AT&T, Netflix, eBay, Pearson, and Gilt Groupe as well as thousands of developers use Apigee to simplify the delivery and management of APIs. Learn more at www.apigee.com.

Apigee is a registered trademark in the U.S. Other product or company names mentioned may be trademarks or trade names of their respective companies.