SOURCE: eMoney Advisor, LLC

FiComm Partners

July 07, 2016 09:00 ET

Waddell & Reed Taps eMoney Advisor to Complete Its Integrated Technology Strategy

RADNOR, PA--(Marketwired - July 07, 2016) -

  • Waddell & Reed selects eMoney's emX Pro platform to deliver the comprehensive wealth-planning solution available to its advisors
  • eMoney will deliver Waddell & Reed advisors superior tools for creating an interactive wealth-planning experience, strengthening relationships, differentiating their offering and giving the firm's financial advisors a unique competitive advantage

eMoney Advisor (eMoney) and Waddell & Reed announced today that they have partnered to provide Waddell & Reed financial advisors with comprehensive digital wealth-planning capabilities through eMoney's emX Pro solution. The partnership is part of Waddell & Reed's ongoing strategy to deliver integrated technology solutions to the more than 1,800 financial professionals within their network, working in partnership with Envestnet and Docupace in an initiative to enhance the Planning, Proposal and Processing experience for their advisors and clients.

"We're thrilled that Waddell & Reed chose eMoney to complete the planning and client experience components of their technology equation," said Ed O'Brien, CEO of eMoney Advisor. "With emX Pro, we offer advisors the opportunity to build deeper, more collaborative client relationships, expertly plan investment portfolios and deliver sound financial advice while helping them make sense of their business' big-picture, including a view of assets held away. Connecting to tools that enable more seamless proposal and processing capabilities gives Waddell & Reed advisors a distinct competitive advantage."

The most robust offering in eMoney's product suite, emX Pro includes a range of interactive wealth-management tools that enable advisors to support the full scope of basic and advanced financial planning needs, better identify business opportunities and deliver the type of advisor-led digital financial experience that clients expect.

"It's critical that we arm our advisors with a technology offering that enables them to meet their clients' needs comprehensively and differentiates their offering in a competitive environment," said Thomas W. Butch, chairman and CEO of Waddell & Reed, Inc. and executive vice president of parent firm Waddell & Reed Financial Inc. "Including eMoney in our technology platform supports that value proposition."

In February, Waddell & Reed announced a strategic partnership bringing Envestnet, Inc. and Docupace Technologies together to create a custom platform that will help Waddell & Reed financial advisors open and manage client accounts.

"eMoney rounds out our fully integrated solution and will further enhance Waddell & Reed's financial planning culture," said Matthew Reeves, senior vice president of advisory products and services at Waddell & Reed. "Through our work with eMoney, Envestnet and Docupace, we will support all components of an advisor's practice and their ability to seamlessly transition from financial plan to investment proposal and ultimately straight-through to account opening."

Today, financial enterprises are finding it compulsory to offer a comprehensive digital wealth management planning experience to address the many industry forces putting pressure on both advisors and investors. Firms that provide access to tools that support automation and transparency, and improve the client experience are at a premium as financial advisors increasingly recognize the need to digitize their practices to stay relevant, manage costs and comply with changes such as the Department of Labor's Fiduciary Rule.

"eMoney's platform inspires an almost fanatical devotion among our advisor users, who are convinced that it adds significant fuel to their growth. We look forward to instilling this same pride of ownership in our newest partners at Waddell & Reed," O'Brien said.

For more information about eMoney's partnership with Waddell & Reed or to speak with an eMoney spokesperson, contact: eMoney@ficommpartners.com

About eMoney Advisor

eMoney Advisor, LLC ("eMoney"), based in Radnor, Pennsylvania, is the only wealth-planning platform for financial advisors and firms that offers superior transparency, accessibility, security, and organization for everything that affects their clients' financial lives. A technology envisioned and created by advisors for advisors, eMoney's award-winning software and resources are tailored to transform the advisor's ability to implement comprehensive financial plans and prepare their clients for a secure financial future. For more information, please visit: www.emoneyadvisor.com.

For more information, please visit our website at www.eMoneyAdvisor.com.

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