SOURCE: Wahoo's Fish Taco

Wahoo's Fish Taco

January 15, 2013 12:12 ET

Wahoo's Fish Taco Celebrates 25 Years of Serving Its Signature Meals

Customers to Benefit From Year-Long Loyalty Program, Monthly Promotions and New Food Items

COSTA MESA, CA--(Marketwire - Jan 15, 2013) - Wahoo's Fish Taco, a community mainstay and worldwide pop culture phenomenon since 1988, has unveiled its year-long 25th anniversary promotions initiative. As a thank you to customers and fans, Wahoo's is launching a new loyalty card, which rewards customers that visit a Wahoo's location every month with a chance to win a grand prize at the end of the year. In addition, a new monthly promotions program includes a new offer available on the 25th of each month. The January offer will be Wahoo's signature fish tacos available for 25 cents. On February 25th, customers visiting a Wahoo's location will receive a scratcher card for an opportunity to win a surprise menu item. Also, on March 25th, Wahoo's will unveil a new menu item and patrons will have a chance to participate in a food naming contest.

"What better way to celebrate our 25th anniversary than by connecting with our loyal customers and fans that have helped us become a favorite in communities across the nation," said Wing Lam, co-founder of Wahoo's. "We are proud to continue to serve our unique menu, participate in community events and offer our supporters many opportunities to win free food and much more."

For the past 25 years, Wahoo's has perfected its eclectic Mexican/Brazilian/Asian menu delivered with a Hawaiian North Shore vibe. Its signature fish taco, which hasn't changed since day one, has become a favorite among the restaurant's loyal customers -- and a catalyst for the chain's continued expansion. There are currently 65 locations throughout the nation including stores in California, Colorado, Texas and Hawaii -- with new locations recently opened in New York, Nebraska and Nevada. In addition, there are 10 locations with full-service bars to accompany the menu. New locations scheduled to open within the next year include Highland Ranch, Colo., Woodland Hills, Calif., Henderson, Nev., and the restaurant's first international store in Japan.

For more information about Wahoo's 25-year milestone anniversary and monthly promotions, visit or call 949-631-3433.

About Wahoo's Fish Taco:
Founded by brothers Wing Lam, Ed Lee and Mingo Lee, Wahoo's Fish Taco, a community mainstay and worldwide pop culture phenomenon, has been serving up its eclectic Mexican-Brazilian-Asian menu since 1988. Celebrated for its fresh food, pro-athlete support and charity involvement, Wahoo's is recognized across multiple states for its sticker-covered walls. During the past two decades, the restaurant chain has grown to include more than 64 locations throughout California, Colorado, Texas, Hawaii, Nevada, New York and Nebraska. To learn more about Wahoo's Fish Taco, please visit

***Editor's Note: A tribute video and photos are available upon request.

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