SOURCE: Serevi Rugby Nation

Serevi Rugby Nation

February 12, 2011 14:30 ET

Waisale Serevi Launches Serevi Rugby Nation

Multichannel Rugby Enterprise Focused on Growing Youth, Collegiate & Club Participation in US

LAS VEGAS, NV--(Marketwire - February 12, 2011) - Waisale Serevi today officially launched a new venture, Serevi Rugby Nation (www.serevirugbynation.com), at the USA Rugby Sevens Tournament in Las Vegas. Serevi Rugby Nation's primary goal is to grow awareness of and participation in rugby in the United States at the club, collegiate and youth program levels through comprehensive coaching programs, clinics and academies. Secondly, through a planned foundation, Serevi hopes to increase opportunities for players in emerging or underserved rugby markets to compete at the highest levels.

"The sport of Rugby Sevens is a beautiful balance of physical competition on the field, and camaraderie and community off the field," said Serevi. "While interest and participation in Rugby Sevens is increasing across the US, there is much work to be done to bring it to the same level as other countries. I look forward to being part of growing the U.S. market for Rugby Sevens."

Serevi Rugby Nation is a multi-channel enterprise comprised of two core lines of business -- apparel and rugby development (the Serevi System). The Serevi line will include custom designed casual and rugby performance wear inspired by Serevi's legendary on-field skills and that also reflect his Fijian/Pacific Island heritage. The line will be officially unveiled later this year and will be available via the SereviRugbyNation.com website and a select number of other online, catalog and storefront retail partners.

Based on Serevi's accomplishments as a coach and player, the Serevi System is focused on player development and excellence from the youth to collegiate and club level programs. This system provides the pathway for youth rugby players to developing the physical resources, situational understanding and technical skills to become better players. It also provides coaches a structured program to identify, develop and refine Rugby Sevens' talent. The Serevi System will include a series of national academies for the nation's elite players designed to help them elevate their game for the ultimate challenge -- the 2016 Olympic Games.

Through Rugby Nation, Serevi will also create a foundation focused on providing opportunities for youth in emerging rugby markets

"I have witnessed first-hand the power of the sport of rugby to lift not only individuals, but entire nations," said Serevi. "It is my turn to give back to the sport that has given me so much. Serevi Rugby Nation and the foundation will be a way to increase opportunities for youth, collegiate and club players around the world."

Although his personal character is one of quiet humility, his sporting legend speaks loudly. Acknowledged by international players and the rugby media as the "King of Rugby Sevens," Serevi's brand represents the championship spirit and strength of rugby player's worldwide.

The Serevi brand celebrates the flair, power and grace of the world's most celebrated rugby players. The Sevens' competition is unrivaled for its legendary characters, its sense of global camaraderie -- and the fierce physical commitment of its players. For the initiated, there is no paradox between rugby friendship and rugby opponent. The Serevi brand reflects the spirit of Rugby Sevens -- and these Joyful Warriors. 

About Serevi Rugby Nation
Rugby Nation LLC is the management company of Waisale Serevi and the Serevi brand. Headquartered in Seattle, Wash., Rugby Nation serves as a platform for Serevi and other iconic rugby athletes through licensed products, programs, events related to both Rugby Sevens and Rugby Fifteens. With the involvement of the world's leading players, Rugby Nation offers high-quality coach & player development programs, national academy programs for high-performance athletes, and media publishing. More information is available at www.serevirugbynation.com.

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