SOURCE: Jellyvision


December 10, 2014 10:15 ET

Wait, Where's My Copay? Jellyvision's New ALEX® Product Helps Employees Understand and Use Their New High Deductible Health Plans

ALEX on Making the Most of Your Plan Eases Employees' Transition Into Cost-Effective (Yet Sometimes Confusing) New Plans

CHICAGO, IL--(Marketwired - Dec 10, 2014) - Today, Jellyvision announced that it has a lot of explaining to do. Not about that giant mess in the kitchen (they swear it was like that when they got there), but about all the new high deductible health plans (HDHPs) its wildly popular ALEX benefits counselor helped employees enroll in this year. After helping companies like Adobe Systems, Black & Veatch and dozens of others shatter first-year enrollment goals for new HDHPs, Jellyvision is launching ALEX on Making the Most of Your Plan to help employees stay happily on the road to health care cost-savings bliss.

When employees first start using their new HDHP they tend to have a lot of questions, such as: How do I manage my plan? How am I supposed to pay at the doctor's office, exactly? What's the deal with these EOBs? ALEX on Making the Most of Your Plan helps answer these questions by offering employees easy-to-understand explanations of their plans; practical, company-specific tips on saving money on prescriptions and care; and insider advice on managing HSAs and FSAs -- all with a dose of ALEX's engaging humor.

"It's relatively easy to show employees the value of HDHPs when they're signing up," ALEX creative director Chris Fredbeck explained. "What's harder is reminding them of the money they'll save overall when they start using their plan, and find out that the $20 doctor's visit copay they had with their PPO or HMO has been replaced with stuff like EOB forms and limited FSAs. That's where our new ALEX product comes in and gently reminds them that it's all worth it."

"Also," Fredbeck added, his expression suddenly more serious, "I'll clean up the kitchen right after my 10:00 meeting, and I won't get so carried away next time I need a snack. Sheesh."

If you think ALEX on Making the Most of Your Plan might be right for your employees, click here or email ALEX VP of business development Josh Fosburg at

About ALEX® on Making the Most of Your Plan
Built with the same interactive ALEX technology that provides millions of employees with personalized benefits education and decision support, ALEX on Making the Most of Your Plan is an interactive tool for helping employees with medical plan questions and concerns that pop up after enrollment season. To learn more about ALEX on Making the Most of Your Plan, please visit

About Jellyvision
Jellyvision helps companies explain their important (but maybe kind of complex) messages in a delightful way. We create virtual salespeople, brokers, guidance counselors, HR reps, and teachers who have fun, personalized conversations with your customers and employees and help them understand confusing or snooze-inducing topics. For more information and examples of our work, visit

Contact Information

  • Mark Van Hook
    Capstrat for Jellyvision
    P: 919.745.3689
    E: Email Contact