SOURCE: MarketLive

June 30, 2008 15:40 ET

Wakeside.com Delivers News, Reviews, Rider and Product Profiles and Killer Original Photography on New State-of-the-Art Site Built on MarketLive®

Wakeside Gets Close to Riders With Wakeside Connections Blog, Personalized Shopping Experiences, Sweet Rewards and the Most Complete Information and Photography in the Sport

FOSTER CITY, CA and PORTLAND, OR--(Marketwire - June 30, 2008) - Just in time for summer heat, MarketLive, Inc., the leading global eCommerce software and service provider for online retailers, and Wakeside, the world's online destination for wakeboarding equipment, information and reviews, today unveiled an updated Wakeside.com. Built on MarketLive® v5.5 and leveraging advanced custom imaging, navigation and merchandising capabilities, the site enables customers to easily find products, learn from pros and get reviews and commentary from riders across the sport. The site uniquely engages riders with rich reviews, custom high-quality photography, video and personalized interactions that keep them coming back.

"Riders don't want to be sold to -- they want to engage with pros and other riders who know wakeboarding; they want access to the latest information and news as well as the gear that is making it all happen," said John Hellweg of Wakeside. "We've brought the wakeboarding culture onto the site and we make finding the information, products and news easy so that our customers can participate in the sport on and off the water. The result is that when they want a new board or even just a t-shirt or accessory, they'll come to us first."

A leader in social shopping, Wakeside has employed state-of-the-art techniques to engage and educate riders. Wakeside Connections is a destination for product information, wakeboarding news, downloads, how-to's, contests, podcasts and opinions by wakeboarding professionals and amateurs. Customers have access to real-time product reviews and news and they stay in touch with current trends products and services via the site. Features like RSS feeds and e-mail newsletter subscriptions push timely and interesting information to the Wakeside community of customers. The ability to post commentary, photos, video and news engages riders and brings them back often. Wakeside utilizes Facebook and YouTube to enhance interaction between their customers and help the community grow.

Products and information are showcased through intuitive navigation and with rich original photography including multi-view zoom and detailed graphics. The site allows Wakeside to extend their market leadership by reaching a broader number of customers, displaying and selling a greater number of products and easily implementing promotions and features that capitalize on trends, hot products and issues in the sport.

"Wakeside is combining their own domain expertise with MarketLive® software and our proven Intelligent Selling® methodology to deliver a highly compelling site for wakeboarders," said Tiffany Riley, SVP of marketing for MarketLive. "Personalized shopping, rich content and solid navigation increases customer conversion, retention, satisfaction and loyalty. MarketLive's multi-site capabilities enable the company to effectively share content with TruSnow.com, the company's sister site for snowboarding. We're very excited about the Wakeside site and we look forward to watching the company achieve their goals for revenue, customer satisfaction, growth and leadership."

About MarketLive

Since 1995, MarketLive, Inc. has provided enterprise-class eCommerce retail technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive's proven Intelligent Selling® methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates. The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers some of the most successful retail Web sites, including Boston Proper, Bon-Ton Stores, Stride Rite, Wakeside, TruSnow, Vanity Shops, Gaiam and Trek.

About Wakeside

Since 2002, Wakeside has served as a leader in the wakeboard community, bringing the best brands, products, technology, and services to wakeboarders everywhere. Please visit www.wakeside.com.

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