SOURCE: Winning Brands Corporation

March 12, 2008 14:26 ET

Wal-Mart Approves Winning Colours® Stain Remover for Listing

Wal-Mart Stores Inc.'s Canadian Unit to Carry Popular New Product

BARRIE, ON--(Marketwire - March 12, 2008) - Winning Brands Corporation (PINKSHEETS: WNBD) (FRANKFURT: WMU) ( reports the approval for listing of Winning Colours® Stain Remover by Wal-Mart in Canada. Established in 1994, Wal-Mart Canada operates a growing network of 305 outlets nationwide. The company serves more than one million Canadians each day.

The listing is considered a milestone for Winning Brands Corporation as it builds a foundation for its eco-responsible cleaning solutions to become favourites in their categories across North America.

Winning Brands National Sales Manager Patricia Miles notes that Winning Brands has been quietly preparing its infrastructure for the realities of dealing with the world's largest retailing partners. "It's ongoing," says Miles. "We have to get better each year in streamlining our internal procedures so that we can provide excellent value to consumers through listings with the most advanced retailers. Inventory management, quality control, smart materials purchasing -- it's all part of what it takes to qualify for this calibre of relationship."

Winning Colours Stain Remover has been growing in popularity amongst households that have discovered it because of the stain remover's gentleness to skin and fabrics, yet powerful action on a wide range of drips, drops and disasters that occur daily by the millions. The product is based in the paint department of most of Winning Brands' retail partners because of the fact that Winning Colours has unique performance characteristics in paint clean-up and is already a favourite amongst many paint departments for their own internal clean-up projects. The use of Winning Colours Stain Remover is not limited to paint messes, explaining its growing popularity in all markets that it reaches.

Lorne Kelly, Snr. VP of Winning Brands, is responsible for training new retailer associates. "I keep it simple," says Kelly -- "I never tire of giving the same demonstration, because it's really fun to see how people respond to the nice feeling of Winning Colours on their skin. It's unbelievably soft on skin but will still clean up all sorts of nasty messes. It's a breakthrough for people who need something that will do the job, but not hurt their skin -- and that's most of us."

Winning Brands CEO Eric Lehner comments that a steady pace, unassuming and systematic, is Winning Brands' preferred approach to building its business. "Yes, more than 176 million consumers worldwide shop in a Wal-Mart owned store every week but we are not there yet. There is no guarantee that we will grow within the Wal-Mart organization. We have to earn that by delivering consumer satisfaction, attention to detail and internalizing cost consciousness that will always let us deliver best outcomes with massive capacity in our category. This is serious business, so you don't need to get started with the biggest in the world if you are not prepared to do the associated work. But since we are approaching this very seriously, the possibilities for Winning Brands and its shareholders are profound". Account Management and logistics for Wal-Mart in Canada will be shared with Dynamic Paintware, a Winning Brands' distributor. The stores are expected to have their initial inventory 2nd Qtr. 2008.

Winning Brands Corporation manufactures Winning Colours Stain Remover for consumer and commercial use as an eco-responsible alternative to traditional solvents. Production takes place at the Grand Rapids, Michigan, facility of Surefil LLC. Winning Brands' full product range includes a variety of advanced cleaning solutions, such as its non-toxic SMART™ Wet Cleaning Solutions alternative to Perchloroethylene used in Dry Cleaning, KIND™ Laundry Products and CLEAN1™ -- the first choice in outdoor cleaning. The company's mission is to replace hazardous chemicals in widespread use with safer alternatives. The initial focus is on cleaning products.

Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. Winning Colours®, Winning Colours® is a Registered Trademark of Niagara Mist Marketing Ltd. KIND™ and CLEAN1™ are trademarks of Niagara Mist Marketing Ltd. SMART™ is a trademark of Solvent Free Solutions Inc.

Contact Information

  • Information:
    Winning Brands Corporation
    Office Direct (705) 737-4062
    11 Victoria Street, Suite 220A
    Barrie, Ontario, Canada L4N 6T3