Wal-Mart Canada Corp.

Wal-Mart Canada Corp.

July 10, 2007 14:03 ET

Wal-Mart Canada Associates Pledge to "Keep Silent"

Harry Potter fans across Canada and worldwide promise to keep the ending of "Harry Potter and the Deathly Hallows" a secret

MISSISSAUGA, ONTARIO--(Marketwire - July 10, 2007) -

Editors Note: A photo for this release will be available on the CP picture wire via Marketwire.

Wal-Mart Canada associates across the country will join with more than one million fellow Wal-Mart associates worldwide in a pledge to keep silent about the ending of the much-anticipated Harry Potter and the Deathly Hallows after its July 21 release. The pledge is in direct response to a request by the book's author, JK Rowling, to help keep the ending a special discovery for readers around the globe. One of the most anticipated book arrivals in history, Harry Potter and the Deathly Hallows is the seventh and final book in Rowling's popular Harry Potter series. Printed on 100 per cent post-consumer recycled paper, Wal-Mart expects Harry Potter and the Deathly Hallows to be the fastest selling book of 2007.

In addition, Wal-Mart associates invite Canadian customers coast-to-coast to join with them in making a personal pledge online at www.walmart.ca. By taking the pledge, Wal-Mart Canada associates and customers will show their solidarity and support for Harry Potter enthusiasts nationwide, emphasizing the importance to not spoil the ending for others.

"At Wal-Mart stores from St. John's to Vancouver, we expect to see Harry Potter fans lining up in the early morning hours of July 21st to get their hands on this magical book," said Dave Kish, Wal-Mart Canada's book buyer. "By taking the pledge to keep silent, readers young and old, fast and slow, can enjoy the book at their own pace without fear of hearing how the tale ends."

Harry Potter and the Wal-Mart Pledge

There's plenty of excitement brewing,
As the final chapter draws near;
But hearing the story's end from others,
Is what magicals and muggles all fear;
So at Wal-Mart worldwide we've decided,
To make a pledge to our customers that's clear,
We'll keep silent on what we discover July 21
So you buy without fear of reveal here.

About Wal-Mart Canada Corp.

Established in 1994 and headquartered in Mississauga, Ontario, Wal-Mart Canada operates a growing network of 277 Wal-Mart discounts stores, seven supercentres and six SAM'S CLUB locations. Since 2000, more than 100 Canadian communities have lobbied or petitioned to have a Wal-Mart store built in their towns. Every week in Canada, Wal-Mart raises and contributes more than $290,000 to Canadian charities. Last year alone, the company raised and donated more than $15 million to charities across the country. Throughout Canada, Wal-Mart employs over 70,000 Canadians and has been consistently ranked one of the best companies to work for in Canada by international human-resources firm Hewitt Associates and Report on Business Magazine. A 2006 Synovate survey showed that 80 per cent of Canadians with a Wal-Mart store in their community are glad we're there.

Contact Information

  • Wal-Mart Canada Corp.
    Christi Gallagher
    (905) 821-2111, x. 4042
    Website: www.walmart.ca