Wal-Mart Canada Corp.

Wal-Mart Canada Corp.

February 19, 2007 09:58 ET

Wal-Mart Helps Children Start Their Day on a Full Stomach

Wal-Mart Stores and SAM'S CLUBs launch their 7th Go Bananas! campaign to benefit school nutrition programs across Canada

MISSISSAUGA, ONTARIO--(CCNMatthews - Feb. 19, 2007) - From February 22 to March 15, 2007, Wal-Mart and SAM'S CLUB will be raising money for school nutrition programs across Canada. For its seventh Go Bananas! campaign, Wal-Mart's fundraising efforts will benefit kids who attend these nutrition programs every morning during the school year. During the campaign, Wal-Mart customers and SAM'S CLUB members are invited to donate a loonie to help kids get a good start to their day.

Over the past four years, the Go Bananas! campaign has helped raise close to $3.5 million for Canada's kids through this initiative. "Wal-Mart Canada has a long tradition of helping children in its community get a bright start to their future," said Mario Pilozzi, President and CEO of Wal-Mart Canada. "That is why we are pleased to support Breakfast Clubs of Canada and its partner Breakfast for Learning, two organizations who put their strengths together to improve the future of our children."

Over the past decade, the organizations' network of community-based school nutrition programs has quadrupled. However, the need for programs like these is still strong and continues to grow.

"Wal-Mart and its associates believe in our passion, dedication and commitment to improving the lives of children. They show tremendous imagination and generosity in helping to further our cause. Thanks to campaigns like this one, we can accomplish our mission of giving children a bright start to their day," said Daniel Germain, President and Founder of Breakfast Clubs of Canada.

Children who eat breakfast before starting class learn better because they are more alert and better able to concentrate. In Canada, more than one million children live in poverty, putting them at risk of starting the day on an empty stomach.

Thanks to the generosity of its associates, customers and suppliers, Wal-Mart and SAM'S CLUB have contributed more than $5 million to children who benefit from school nutrition programs under Wal-Mart's Go Bananas! campaign, the sale of Christmas ornaments and other related fundraising events.

For more information about Breakfast Clubs of Canada, visit www.breakfastclubscanada.org.


BREAKFAST FOR LEARNING (BFL) is the leading national non-profit organization in Canada dedicated to funding community-based student nutrition programs. Working to ensure that every child in Canada attends school well nourished and ready to learn, BFL provides funds, nutrition education, resources and program support to student nutrition programs across the country. To date millions of nutritious breakfasts, lunches and snacks have been provided through the programs we support. For more information about BREAKFAST FOR LEARNING visit www.breakfastforlearning.ca

About Wal-Mart Canada Corp.

Established in 1994 and headquartered in Mississauga, Ontario, Wal-Mart Canada operates a growing network of 276 Wal-Mart discounts stores, seven supercentres and six SAM'S CLUB locations. Since 2000, more than 100 Canadian communities have lobbied or petitioned to have a Wal-Mart store built in their towns. Every week in Canada, Wal-Mart contributes nearly $290,000 to Canadian charities. Last year alone, the company raised and donated more than $15 million to charities across the country. Throughout Canada, Wal-Mart employs over 70,000 Canadians and has been consistently ranked one of the best companies to work for in Canada by international human-resources firm Hewitt Associates and Report on Business Magazine. A 2006 Synovate survey showed that 80 per cent of Canadians with a Wal-Mart store in their community are glad we're there.

Editor's note:

For further information about a Wal-Mart or SAM'S CLUB event, or for photo opportunities with the Go Bananas! bookmark icon, please contact your local store.

To see an image of the Breakfast Clubs of Canada bookmark, click this link: http://www.ccnmatthews.com/docs/bkmark_eng.jpg

Contact Information

  • Breakfast Clubs of Canada
    Dominique Ladouceur
    Toll Free: 1-866-794-4900 ext. 229
    Website: www.breakfastclubscanada.org
    Wal-Mart Canada
    Christi Gallagher
    (905) 821-2111 ext. 4042