SOURCE: The Walking Company Holdings, Inc.
WESTLAKE VILLAGE, CA--(Marketwire - Sep 19, 2012) - The Walking Company, the world's largest specialty retailer of comfort footwear, is proud to announce the 2nd annual 'Walking for Hope' nationwide campaign to raise more than $250,000 during National Breast Cancer Awareness Month to support City of Hope, and over one hundred local charities across the country dedicated to breast cancer awareness, research, treatment and education. The Walking Company's commitment to these charities will be supported through the sale of their exclusive pink ribbon collection of footwear and accessories from UGG® Australia, ABEO, Dansko, ECCO, and Aetrex.
Continuing on the success of the 2011 'Walking for Hope' campaign, which raised over $200,000 towards the fight against breast cancer through the sales of their exclusive pink ribbon collection, The Walking Company is proud to raise this year's commitment to $250,000. With the support of their partners, The Walking Company will offer an exclusive collection of the most sought after footwear and accessory styles all adorned with the pink ribbon, the universal symbol for breast cancer awareness. The expanded pink ribbon collection includes the UGG® Australia 'Bailey Button' boots and 'Dakota' slippers, Dansko 'ProXP' clogs, ABEO 'Balboa' sandals and 'SMARTsystem' walking shoes, the ECCO 'Biom Lite' trainers, and Aetrex orthotic insoles.
"As a company that endorses the health and wellness benefits of walking, we are proud to join the fight against breast cancer for the second year in a row with our 'Walking for Hope' campaign," began Lee Cox, President of Retail at The Walking Company. "With our partners, we have created an exclusive pink ribbon collection our customers can proudly wear while supporting City of Hope and local charities across the country in their commitment to the awareness, treatment, and prevention of breast cancer."
Through committed donations and the sales of the exclusive pink ribbon collection, the 'Walking for Hope' campaign is dedicated to raising over $250,000 towards the fight against breast cancer. The beneficiaries include City of Hope, the world renowned cancer treatment and research center, and over one hundred events benefitting local charities across the country. The Walking Company is also a national sponsor of City of Hope's 'Walk for Hope' fundraising events. The charities and events were selected because of their outstanding transparency, dedication, and commitment to the fight breast against cancer. Learn more about Walking for Hope.
The exclusive 'Walking for Hope' pink ribbon collection will be available through the month of October at The Walking Company's 200+ retail locations nationwide and online at www.thewalkingcompany.com/wfh.
Samples and high-res images are available upon request.
ABOUT THE WALKING COMPANY
The Walking Company® is a leading independent specialty retailer of high-quality, technically designed comfort footwear and accessories and offers a selection of premium comfort brands including ABEO®, Dansko®, ECCO®, UGG® Australia, Aetrex®, and many others. The Walking Company operates over 200 stores in premium malls across the nation and the company's website at www.thewalkingcompany.com.