SOURCE: Big Dog Holdings, Inc.

December 13, 2007 08:00 ET

The Walking Company Continues to Lead Comfort Industry With Introduction of New Customized Shearling Insoles

Now Even Footwear Like UGGs Can Benefit From the Additional Support of Specially Designed Orthotics

SANTA BARBARA, CA--(Marketwire - December 13, 2007) - The Walking Company, the world's largest specialty retailer of comfort footwear and a leading retailer of customized insoles, announces the exclusive offering of shearling-lined orthotics designed to address the rising popularity of shearling-lined products like UGG.

The new orthotics feature a contoured arch support and cupped rear-foot design to provide additional support and stability to almost any style of footwear, including the popular line of UGG products available through The Walking Company. The orthotics will also improve balance and alignment while wicking away the moisture from your feet.

"Everyone benefits from proper support in their footwear and we are pleased to offer a customized shearling-lined insole that enhances the comfort of popular shearling-lined products," said Lee Cox, Senior Vice President of Retail at The Walking Company. "The new shearling-lined orthotic design not only benefits our UGG customers by enhancing their comfort, support, and stability, but can also add a supportive shearling-lined footbed to many of the other styles of shoes we carry."

The shearling-lined orthotic designed by Aetrex, a leader in pedorthic footcare design, is the only one on the market with proper arch and heal support. The product retails for $69.95 and is exclusively available at The Walking Company stores nationwide and online at

All of the footwear sold by The Walking Company comes with the company's promise of authentic comfort, which guarantees every product sold is manufactured to provide a maximum level of comfort to the wearer all day long. All products are made with the highest quality materials and unsurpassed craftsmanship.

About The Walking Company

The Walking Company, Inc. is the leading specialty retailer of high quality comfort shoes and accessories and is dedicated to bringing customers the best brands from around the world, featuring premium brands such as ECCO, Mephisto, Dansko, UGG and Merrell among many others. The Walking Company, a wholly owned subsidiary of Big Dog Holdings (NASDAQ: BDOG), sells its products through more than 160 stores in premium malls across the country as well as The Walking Company catalog and Web site. More information is available at

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