WESTLAKE VILLAGE, CA--(Marketwired - October 06, 2016) - The Walking Company, the leading specialty retailer of comfort footwear, has proudly announced its 6th annual 'Walking for Hope' campaign during National Breast Cancer Awareness Month. Since 2011, The Walking Company has raised and donated over $850,000 to support the world-renowned cancer research center City of Hope and local charity partners benefiting both breast cancer and other types of cancer. As The Walking Company celebrates its 25th anniversary, it has pledged to raise over $150,000 this year to reach a combined total donation of $1 million for the 'Walking for Hope' program since its inception.
Proceeds will be raised through the sales of an exclusive ABEO® biomechanical footwear and accessories collection adorned with the pink ribbon, a universal symbol for breast cancer awareness. The assortment includes athletic styles, luxurious shearling boots and slippers, and accessories featuring the innovative customized-comfort technology of ABEO®, the world's fastest growing comfort brand. The collection is available at The Walking Company's 210+ nationwide stores and online at www.thewalkingcompany.com.
"Continuing the momentum of success with our 'Walking for Hope' campaign and dedication to promoting a healthy lifestyle through mobility with customized footwear solutions, we are proud to once again support this cause with a pledge to reach 1 million dollars during our silver anniversary," began Lee Cox, president at The Walking Company. "Through a valuable partnership with City of Hope and strategic grassroots initiatives within our retail chain, we've made a difference on both a local and national level to support the fight against cancer."
For the first time, The Walking Company will be a finish line sponsor at City of Hope's 'Walk for Hope' event in Los Angeles on November 6th. As a contributing sponsor, the company also participated in the San Diego 'Together 4 Hope' event on September 25th and the Phoenix 'Walk for Hope' event on October 2nd. The company will continue to support various local events and charities across the country committed to the fight against cancer. For more information, please visit: www.thewalkingcompany.com/wfh.
ABOUT THE WALKING COMPANY
The Walking Company® is the leading national specialty retailer of high-quality, technically designed comfort footwear and accessories, and offers a selection of premium comfort brands including ABEO®, Dansko®, UGG® Australia and many others. The Walking Company operates over 210 stores in premium malls across the nation and the company's website at www.thewalkingcompany.com.
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