SOURCE: Sony Europe

Sony Europe

August 25, 2009 05:00 ET

WALKMAN® S540 Series: Share Your Music in Style

First Ever WALKMAN® Video MP3 Player With Built-In Stereo Speakers by Sony

LONDON--(Marketwire - August 25, 2009) -


-- S540 series: First WALKMAN video MP3 player with built-in stereo speakers for sharing your music

-- Digital Linear Phase Speaker System with Virtual Bass and Linear Phase Correction for rich, satisfying sound*

-- High quality listening with Clear Stereo and Clear Bass technologies

-- Large, bright, high resolution 2.4-inch LCD for comfortable video viewing

-- Extra-long battery life up to 42 hrs** audio / 6.5 hrs*** video (17 hrs** audio / 5 hrs*** video using speakers)

-- FM tuner with record facility to enjoy radio broadcasts any time

-- Available in four stylish colours: Black, Pink, Violet, Red

Don't keep your favourite tunes to yourself. Share them in rich, stereo sound with the slim, stylish new WALKMAN S540 series from Sony that comes in a choice of four contemporary colours (Black, Pink, Violet and Red).

The perfect choice for anyone who loves sharing their music, it's the first ever WALKMAN video MP3 player that includes two high-quality integrated stereo speakers.

Just 10.2mm thin, the compact new WALKMAN still manages to find room for two high-quality stereo speakers guarded by a tough, stylish aluminium speaker grille. Whatever your listening preference, the slimline Digital Linear Phase Speaker System delivers satisfying, sound with solid bass and crystal clear highs.

Listening on speakers is enhanced by Digital Linear Phase Speaker System technologies unique to Sony. Linear Phase Correction assures smooth, natural frequency responses. Virtual Bass enhances harmonic signals to reinforce the sensation of deep low-end frequencies.

If you want to keep your music private, listening on supplied headphones is enhanced with unique Clear Audio technologies from Sony for a dynamic, detail-packed soundstage. Clear Stereo reduces leakage between left and right channels, while Clear Bass delivers powerful, controlled low-end frequencies without distortion.

There's a 5-band equaliser to fine-tune your listening enjoyment. In addition, a Dynamic Normalizer balances volume levels between songs ensures a smooth, comfortable listening experience.

The player's front panel is dominated by a big, bright 2.4" LCD screen. Offering high resolution plus superb contrast for detail-packed images, the screen is great for enjoying podcasts, downloads from online movie stores and video clips from sharing sites, where compatible. The screen's quick response time allows smooth, clear video playback at up to 30 frames per second.

Flip the player on its side and enjoy videos in landscape format, complete with a rich soundtrack from the in-built stereo speakers. There's even a handy stand accessory supplied for comfortable 'hands-free' table-top viewing.

A range of major music and video formats are supported including rights-managed WMA and WMV. Importing music, video and photos is quick and fuss-free, with simple drag-and-drop from your PC's media folder or via iTunes* 8.1 using Content Transfer. MPEG1 and certain WMV files can also be played back on the Walkman when converted via Content Transfer. The included Content Transfer Software is available to install from the memory of the Walkman.

Listening options are boosted by the on-board FM radio. There's a handy on-board voice recorder that's great for capturing college lectures and interviews or refining your own song ideas. It can also record your favourite broadcasts from the FM tuner for later listening.

The WALKMAN S540 lets you keep listening for longer, with up to an incredible 42 hours listening time on headphones from a single charge**. You can even listen for up to 17 hours through the built-in speakers. Battery life with video playback is a similarly impressive 6.5 hours: plenty to keep you entertained on that holiday flight or the daily commute to work*** (NB: 5 hours video when using built-in speakers).

WALKMAN S540 series customers will also receive a special promotional voucher. This entitles them to download five FREE non-DRM music videos from the catalogue of over 10,000 video titles offered by online music store 7digital.

There's a choice of stylish, practical accessories for the WALKMAN S540 series. Add extra protection with the CKS-NWU20 soft carry case or just-fit CKM-NWZS540 silicone case. Enjoy music on the go while you're jogging or working out with the convenient CKA-NWU50 armband. The BCR-NWU7 charging cradle simplifies transfer and charging while also allowing analogue connection to external speakers; and the SRS-NWGU50 dock speaker fills the room with even more powerful sound.

WALKMAN E440K

Also available, the new WALKMAN E440K is an 'all-in-one' kit that includes the WALKMAN E440 video MP3 player, plus a matching Digital Linear Phase Speaker System.

Adding even more versatility to your WALKMAN listening experience, the slim, compact stereo speaker unit gives you even more great ways to share and enjoy premium WALKMAN sound. It's a great alternative to headphone listening, whether you're travelling, working or relaxing at home.

The WALKMAN E440 slots neatly into the curvaceous docking speaker unit that's available in a choice of co-ordinating black or pink finish options. Within its slim lines, the Digital Linear Phase Speaker System offers rich, satisfying sound. Like the WALKMAN S540 series, Linear Phase Correction ensures pure, natural sound while Virtual Bass reinforces the sensation of low frequencies.

Listen on speakers without interruption using the supplied AC adaptor -- or enjoy up to 10 hours** listening time using the speaker system's internal batteries. Heaphone listening boosts music playback time up to 30 hours**, or 6 hours video*** playback.

Headphone listening is equally rich and satisfying, thanks to two Clear Audio technologies by Sony (Clear Stereo and Clear Bass). It's augmented by a Dynamic Normalizer for smooth, comfortable listening without sudden level jumps between different tracks.

The WALKMAN E440 features a bright, responsive 2" LCD screen for smooth, richly-detailed video, even with fast-moving action scenes. Format support spans a wide range of popular audio formats, plus H.264/AVC and MPEG4 for high-quality video.

Other convenient features include an FM tuner with record function. (NB: FM tuner cannot be used while listening with supplied speaker system).

A range of co-ordinated accessories for the WALKMAN® E440 are available, including a choice of silicone sleeve and soft carrying cases, plus a sports armband and charging cradle.

The WALKMAN S540 video MP3 player is available from September 2009. The WALKMAN E440K video MP3 player and speaker kit is available from October 2009.

Catch up on latest WALKMAN® news, images and chat at the official Facebook fan page www.facebook.com/walkman

NOTES:

* Digital Linear Phase Speaker System technology is available only for Music, not for Video or FM Radio.

Digital Linear Phase Speaker System options will be displayed within the Walkman as the following:

S540: Built-in SP Optimizer

E440K: SP Output Optimizer

** Music playback: approximate figure in MP3 128kbps; Equalizer set to "None"; Clear Stereo, Dynamic Normalizer and Built-in speaker optimizer (for S540) or SP Output Optimizer (for E440K) set to "off"; screensaver type set to "Blank".

*** Video playback: approximate figure in MPEG-4 384 kbps; brightness of common setting is set to '3'.

Key technical specifications

Features        NWZ-S540 Series              NWZ-E440K Series
------------    ---------------------------  ------------------------------
Capacity        8GB, 16GB                    8GB (4GB option)
--------------  ---------------------------  ------------------------------
Display         Built-in 2.4" QVGA           Built-in 2.0" QVGA
Type            Large LCD Screen             LCD Screen
--------------  ---------------------------  ------------------------------
Display         High resolution (240 x 320)  High resolution (240 x 320)
Resolution
--------------  ---------------------------  ------------------------------
Supported file  Multiple Music Formats:      Multiple Music formats: MP3 /
Formats         MP3 / WMA (include DRM) /    WMA (include DRM) / AAC
                AAC (non DRM) / Linear PCM   (non DRM) / Linear PCM
                High Quality Video formats:  High Quality Video Formats:
                AVC(H.264/AVC) Baseline      AVC(H.264/AVC) Baseline
                Profile/MPEG-4/WMV (include  Profile/MPEG-4/WMV (include
                DRM)                         DRM)
                Support JPEG Photo           Support JPEG Photo
--------------  ---------------------------  ------------------------------
FM Tuner and    Yes                          Yes with headphones
Record                                       Not available when E440 is
                                             docked with the Speaker.
--------------  ---------------------------  ------------------------------
Audio           2 Clear Audio Technologies   2 Clear Audio Technologies
Technologies    (Clear Bass/Clear Stereo)    (Clear Bass/Clear Stereo)
                + Dynamic Normalizer         + Dynamic Normalizer
                + 5 Band Equalizer           + 5 Band Equalizer
                + Digital Linear Phase       + Digital Linear Phase
                Speaker*                     Speaker*
--------------  ---------------------------  ------------------------------
Colour          Black, Red, Violet, Pink     Black, Pink
--------------  ---------------------------  ------------------------------
Supplied        Headphones (MDR-E804YLP      AC Adaptor for Speakers
Accessories     Black)                       Headphones (MDR-E804YLP Black)
                USB Cable (1m)               USB Cable (1m)
                Attachment (for connection   Attachment (for connection
                to optional accessories)     to optional accessories)
                "Content Transfer" in        "Content Transfer" in
                built-in memory              built-in memory
                Quick Start Guide            Quick Start Guide
-------------   ---------------------------  ------------------------------
Recharge time   80% recharge in Approx.      E440 - 80% recharge in Approx.
(via USB)       1hr, Full recharge in        1hr, Full recharge in Approx.
                Approx. 2.5 hours            2.5 hours
--------------  ---------------------------  ------------------------------
Dimensions      Approx. W 49.3 x H 99.3      E440: W44.0 x H86.8 x D9.3 mm
(Approx.)       x D 10.2 mm                  Speaker: 152×109×21mm
                                             Speaker (upright position):
                                             152×109×60 mm
--------------  ---------------------------  ------------------------------
Weight          68g                          E440: 54 g / Speaker: 142 g
                                             E440 + Speaker: 196 g

* this feature cannot be used along with all the feature listed in the
audio technologies row

Environmental Info

Sony is engaged in a constant review of its manufacturing, operational and business practices to ensure that its products are developed in an environmentally responsible way. This approach can broadly be divided into three areas:

Product

--  All seven models consume only 0.3W in Standby mode.
--  Over 85% power efficiency of amplifier block is achieved with the full
    digital amplifier, S-Master.
    

Process

--  Halogenated materials can pose a risk to the environment if disposed
    of improperly. To minimize this risk, halogen-free flame retardants are
    used in certain printed wiring boards.
--  Corrugated cardboard is not used for the packaging cushions.
    Packaging cushions are made from paper.
    

Planet

Sony is determined to lead the way as a responsible manufacturer, and as a result we are focussing on three key areas of investment:

--  Reducing CO2 gas emissions
--  Increasing the percentage of renewable energy used in manufacturing
    facilities
--  Minimising the resources used by our factories in manufacturing
    

About Sony:

Sony is a leading global innovator of audio, video, communications and information technology products for both the consumer and professional markets. Sony is renowned for its audio-visual products, such as the BRAVIA™ LCD High Definition (HD) television, Cyber-shot™ digital camera, Handycam® camcorder and Walkman® MP3 player as well as its VAIO™ personal computers and HD professional broadcast equipment, highlighted by the XDCAM™ HD. Offering a complete end-to-end HD value chain and with its electronics, music, pictures, game and online businesses, Sony is one of the world's leading digital entertainment brands, employing approximately 170,000 people worldwide.

Through its long-term football partnerships as an official sponsor of the UEFA Champions League until 2012, Official FIFA Partner until 2014 and global sponsor of the FIFA World Cup™ in 2010 and 2014, Sony is inspiring a sense of excitement for the millions of football fans around the world.

"Sony", "WALKMAN", "VAIO", "Cyber-shot", "Handycam", "BRAVIA" and "XDCAM" are registered trademarks or trademarks of Sony Corporation. All other trademarks or registered trademarks are the property of their respective owners.