SOURCE: Wall Street News Alert

December 08, 2005 08:38 ET

Wall Street News Alert: Aggressive Investors Alert Issued on MLTO! December 8, 2005

NOTE TO EDITORS: The Following Is an Investment Opinion Being Issued by Wall Street Capital Funding.

WESTON, FL -- (MARKET WIRE) -- December 8, 2005 -- Wall Street News Alert's "stocks to watch" this morning are: MEDirect Latino Inc. (OTC: MLTO), Pfizer Inc. (NYSE: PFE), Johnson and Johnson (NYSE: JNJ) and Boston Scientific Corporation (NYSE: BSX).

MEDirect Latino Inc. (OTC: MLTO) could be one of the targets of aggressive investors and day traders this morning! Yesterday after the stock markets closed, the company, the first national provider of direct-to-consumer Medicare reimbursed medical products focused exclusively on chronic diseases afflicting the Hispanic community, issued a press release announcing record results for November, 2005 in gross billings, new patient shipments and call volume.

The news of the record results may get the attention of investors, as the company reported some very strong numbers! MEDirect Latino reports gross billings of $540,114 during the month, a 29% increase over October billings of $418,406. The Company maintained gross product profit margins of 77% during the period. Total new patient shipments for November numbered 2,030, an increase of 30% over October new shipments of 1561, and ended the month with an additional 1,908 patients approved and pending shipment for regulatory processing. MEDirect Latino expects to monetize its approved and pending patient orders in December, which is typical to the industry model. The Company's closing ratio during November remained unchanged at 82% of the total qualified response rate from its national and regional media campaigns.

Continue to watch this company! Mr. Raymond Talarico, Co-Chairman and CEO, "The Company continues to meet or exceed our projections each month as we focus on providing critical services to the underserved Hispanic Medicare eligible diabetic customer. Management designed each department's infrastructure; customer care, sales, billing, processing and fulfillment, to be scalable and responsive to our customer acquisition objectives which provides management great flexibility in the placement of advertising, both nationally and regionally. The Company increased its sales and processing and fulfillment staffing to 39 employees by the end of November from 24 in October, with the additional employees hired to meet increased demand. We have been able to integrate these new staff members seamlessly, without a drop in our efficiency as indicated by maintaining our closing ratio during the month. As a first mover to market, MEDirect utilizes this scalability to provide both high quality health care products to our customers, and at the same time, set industry standards for the quality of care for our elderly Hispanic community. This is a responsibility the Company does not take lightly, and has proven to be important as new customers migrate from traditional Anglo providers to MEDirect, because we understand our customers needs and are sensitive to the cultural considerations."

Investors should continue to monitor the progress of MEDirect Latino! The current Hispanic market for MEDirect's products is conservatively estimated at approximately $748MM in the continental United States. The size of the opportunity is understated by such figures as an estimated 1.2 million of the over 4.1 million Hispanics in the United States over 65 eligible to receive Medicare benefits are currently collecting these benefits with an estimate that over 1.4 million of those Medicare-eligible Hispanics have diabetes (implying a potential continental U.S. market for MEDirect products of approximately $1 billion).

Prior to the latest press release, the stock closed yesterday at $5.25 a share.

For an in-depth profile of MEDirect Latino, visit http://www.backissuesofnewsalerts.us/MLTO1207.html

In case you are not familiar with the company: MEDirect Latino is a rapidly growing, uniquely positioned provider of direct-to-consumer Medicare reimbursed medical products focused exclusively on chronic diseases afflicting the Hispanic community in the United States and Puerto Rico. MEDirect is the only company positioned to serve the U.S. Hispanic healthcare market as a direct-to-consumer Medicare provider on an authentically national level. The Company's current focus is the distribution of products for the treatment of Type II diabetes specifically because of its disproportionate impact and increasing diagnosis rate within the US Hispanic population, noting an incidence of 120% higher than among non-Hispanic whites. Type II diabetes was also targeted because of its unique status within the Medicare reimbursement regime and because of its high degree of correlation to other chronic conditions such as high blood pressure and heart disease. These other conditions represent considerable future market potential that will allow MEDirect to efficiently scale its model by leveraging its existing client base and infrastructure.

Stocks showing interesting activity yesterday at the close of the regular trading day were: Pfizer Inc. (NYSE: PFE) down 0.1% on 34.5 million shares traded, Johnson and Johnson (NYSE: JNJ) down 0.7% on 14.5 million shares traded and Boston Scientific Corporation (NYSE: BSX) down 2% on 9.3 million shares traded.

Commentary:

"Consumer borrowing plunged at a record annual rate of $7.2 billion in October, reflecting a big drop in auto loans. The Federal Reserve reported Wednesday that the decline was the biggest amount ever in dollar terms, and included a record drop of $5.6 billion rate of decline in the category that includes car loans," stated Sonja Rudd in Wall Street News Alert's daily commentary continued at: http://www.WallStreetNewsAlert.com.

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