SOURCE: Wall Street News Alert

December 09, 2005 09:46 ET

Wall Street News Alert: Emerging Public Company Announces Another Month of Record Operational Results! December 9, 2005

NOTE TO EDITORS: The Following Is an Investment Opinion Being Issued by Wall Street Capital Funding.

WESTON, FL -- (MARKET WIRE) -- December 9, 2005 --Wall Street News Alert's "stocks to watch" this morning are: Pet Ecology Brands, Inc. (OTC: PECB), iShares Russell 2000 Index (AMEX: IWM), Time Warner Inc. (NYSE: TWX) and (NASDAQ: AMZN).

Pet Ecology Brands, Inc. (OTC: PECB) could be one of the targets of aggressive investors and day traders this morning! Yesterday after the stock markets closed, the company issued a press release announcing that it has achieved another record month of operations.

The news of the company's explosive growth should get the attention of investors, as the company added another 30 new stores during the month of November. This brings the total retailers in North America presently offering the Company's products to approximately 150 stores. The Company expects this growth rate to continue for the foreseeable future, as its national launch continues. Current market exposure and penetration exceeds the goals that the Company had set to achieve by the end of the year.

Continue to watch this company! A few highlights from the release include:

The Company began negotiations with a marketing and distribution group to license its Scoop-Lite® Cat Litter for the mass market. It is expected that negotiations will be completed and a definitive agreement signed by the end of the year, which will result in a substantial upfront payment to Pet Ecology and a continuing overriding royalty on all sales.

The Company began negotiations with a manufacturing and distribution group in Europe for the licensing of all of its product lines, including Scientific Professional™ Cat Litter, for the specialty pet store and veterinarian markets in the EU, Eastern Europe and Russia.

The Company finalized production and packaging schedules for its K-9 Fat Free Dog Treats, which are the only fat free dog treats currently available in the market. The launch of this new product line has been set for January 15, 2006, and will be offered initially through specialty pet stores in the US and Canada.

Investors should continue to monitor the progress of Pet Ecology Brands! Jane Lorenzen, Chief Operating Officer at Pet Ecology, in discussing the November operational results, stated, "We are pleased with our operational results achieved during November, as we have now established a pattern of continued growth. We consider our products to be a quantum leap in quality and convenience in the cat litter market, and the response to our products by the distributors and retailers has been beyond our initial expectations. We have achieved significant market penetration and brand exposure in a little less than four months, when most major consumer products take over 12 months to see any substantial results. Our November sales are only the results of the very early stage of our national rollout, as the sales cycle from introduction to individual distributors and retailers in our industry runs 90-120 days from introduction to actual receipt of orders and reorders. We doubled our number of units sold in November from October, and we believe that this growth rate will continue in the immediate future, as our earlier marketing efforts gain traction."

Prior to the latest press release, the stock closed yesterday at around Seventeen cents a share.

For an in-depth profile of Pet Ecology Brands, visit

In case you are not familiar with the company: Pet Ecology Brands, Inc. has developed a revolutionary patented cat litter that destroys urine odor, clumps, is earth-friendly and has the ability to help indicate certain diseases commonly occurring in cats. The technique used is similar to that found in Merck's Veterinarian Manual. However, this litter not only warns of possible illness, but may also help indicate how far along the illness may be by the color the litter changes to, thereby providing the pet owner significant additional benefits and an early warning system concerning the cat's health. The litter is ultra-lightweight and convenient to use (3lbs works like 21lbs of clay/sand based products); it is 100% flushable and safe for sewer and septic tank systems. It is completely safe for cats and the environment, and does not contain any sodium bentonite, as used in competing brands.

Pet Ecology's K-9 Fat Free Dog Treats are the first fat free treats on the market that meet the standards of the U.S. Department of Agriculture, and offer dog owners an effective means to provide their pets with a non-fat tasty treat. They are also cholesterol free and sodium free.

Stocks showing interesting activity yesterday at the close of the regular trading day were: iShares Russell 2000 Index (AMEX: IWM) up 0.2% on 33.2 million shares traded, Time Warner Inc. (NYSE: TWX) down 1.9% on 33.2 million shares traded and (NASDAQ: AMZN) down 0.9% on 7.1 million shares traded.


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