SOURCE: Wall Street News Alert

Wall Street News Alert

May 10, 2007 08:23 ET

Wall Street News Alert: Investment Watch: ILVL! May 10, 2007

NOTE TO EDITORS: The Following Is an Investment Opinion Being Issued by Wall Street Capital Funding.

WESTON, FL--(Marketwire - May 10, 2007) - Wall Street News Alert's "stocks to watch" this morning are: i-level Media Group Inc. (OTCBB: ILVL), Media General (NYSE: MEG), PRIMEDIA Inc. (NYSE: PRM), Equity Media Holdings Corporation (NASDAQ: EMDA).

i-level Media Group Inc. (OTCBB: ILVL) issued a press release announcing that it has entered into a long-term content sourcing agreement with iVivi.cn, a producer of unique fashion and lifestyle programming targeted to China's up-and-coming generation of style-conscious young women. Under the agreement, iVivi will supply a series of short video programs covering beauty and fashion tips for the modern woman which will be aired on i-level's Mobile Media Network, China's largest in-taxi digital media and advertising network.

Great news for ILVL investors! Advertising spending in China is experiencing explosive growth! China's advertising market is growing at 20 percent a year, with out of home advertising outpacing TV and print.

"We make it a priority to offer passengers in i-level equipped taxis a variety of high-quality programming content that will inform and entertain them during their ride," explained Aidan Sullivan, President and CEO of i-level. "iVivi's original short-format video programs are savvy and hip, and we're convinced they'll be very well received by the young, professional women who make up an important part of the taxi-riding demographic."

For their part, iVivi's management team was equally enthusiastic about the partnership. "We chose to work with i-level because their media network is fresh and innovative and it reaches a great mix of the young, professional, and upscale demographic groups that our programs are targeted to," commented iVivi.cn's President, Vivian Lin.

i-level will begin incorporating iVivi's original content into its in-taxi video programming on its Shanghai-based media network as of this week.

Watch closely! Beacon Equity Research recently rated i-level Media a "speculative buy" with a target price of to $2.40. According to the press release, after a successful trial test of the technology, ILVL signed a 6-year exclusive access agreement with Jin Jiang Transportation, Shanghai's premier taxi operator that has over 7,000 standard and luxury cars and the largest vehicle fleet in Shanghai.

i-level targets a huge, underdeveloped OA niche in China: digital media display units in taxis. China now has 1.3 billion people, but only 20 million cars. Of these, 870,000 are taxis. The primary taxi users are affluent, upwardly mobile professionals with high disposable incomes -- and high rates of consumption for high end products and services, many of them global brands. i-level passenger surveys in Shanghai, the company's initial market, show that 93% of viewers have a degree and some 65% have monthly income nearly four times that of the average urban resident there, as reported by the Chinese National Bureau of Statistics. i-level passenger surveys further indicate that 74% of i-level intaxi viewers are between the ages of 25 and 44. i-level's digital advertising display units ("ADU") in taxis deliver this prized demographic -- now 175 to 200 million strong in China according to the Academy of Social Sciences in Beijing -- to national and international advertisers. i-level sells these advertisers, as well as media buyers, time slots on the ADUs through its proprietary Mobile Media Network.

ILVL stock closed Tuesday at about One Dollar & Forty cents a share.

For Wall Street News Alert's in-depth profile of i-level Media, visit http://www.WallStreetNewsAlert.com/HotStocks/ILVL050907/default.aspx

i-level Media Group Inc. (www.i-levelmedia.com) is an emerging media company delivering powerful digital media solutions for out-of-home advertising in China. The company owns and operates one of the largest digital in-taxi advertising networks in existence and also licenses its technology and expertise to third parties seeking mobile digital media solutions. i-level's proprietary technological platform, consisting of high-quality LCD displays mounted inside the passenger compartments of taxis, provides a consistent, reliable and high-impact channel for reaching consumers on the go. Through exclusive distribution agreements with China's leading taxi operators, i-level puts advertisers' messages in front of a highly sought-after audience, in a captive and intimate setting.

Media General (NYSE: MEG) down 0.3% on 269,000 shares traded. Media General is a multimedia company operating leading newspapers, television stations and online enterprises primarily in the Southeastern United States.

PRIMEDIA Inc. (NYSE: PRM) up 1.2% on 440,000 shares traded. PRIMEDIA Inc. is the parent company of Consumer Source Inc., the #1 publisher and distributor of free consumer guides in the U.S. with Apartment Guide, Auto Guide, and New Home Guide, distributing free consumer publications through its proprietary distribution network, DistribuTech, in more than 60,000 locations.

Equity Media Holdings Corporation (NASDAQ: EMDA) even on 447,000 shares traded. Equity Media Holdings Corporation is one of the largest owners and operators of television stations in the United States.

Commentary:

"Markets in the U.S. were up-and-down in morning trading, but just even at midday ahead of the Federal Reserve's announcement on interest rates later on Tuesday. The Fed has left rates the same for the past 7 meetings, and most analysts do not expect any change today. Tech shares were under pressure as Cisco Systems has gloomy forecasts and missed expectations on earnings. The Dow was up by 5 points, the Nasdaq +1, and the S&P 500 -3," stated Sonja Rudd in Wall Street News Alert's daily commentary continued at: http://www.WallStreetNewsAlert.com.

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