SOURCE: Wall Street News Alert

Wall Street News Alert

February 22, 2008 09:23 ET

Wall Street News Alert Issues Special Alert on HRAL -- February 22, 2008

WESTON, FL--(Marketwire - February 22, 2008) - Wall Street News Alert's "stocks to watch" this morning are: HearAtLast Holdings, Inc. (PINKSHEETS: HRAL), ChoicePoint Inc. (NYSE: CPS) and Furniture Brands International (NYSE: FBN).

HearAtLast Holdings, Inc. (PINKSHEETS: HRAL) is on the move and the company should have investors closely monitoring the stock. Early this morning, the company issued a press release announcing that it has posted its earnings report on pinksheets.com for its fiscal third quarter period covering 10/01/2007 - 12/31/2007.

Great news for the company! HearAtLast Holdings, Inc. through its wholly owned subsidiary HearAtLast, Inc. currently operates 18 hearing clinics co-located within Wal-Mart Stores, Wal-Mart Supercenters and Sam's Clubs in Canada under a master licensing agreement with Wal-Mart Canada Corp. (NYSE: WMT). The Company also operates one free standing location in the U.S. located in The Villages, Florida.

The press releases states: The Company recorded revenues of USD $484,087 for Q3 of FY2007, a 542% increase in revenue compared to Q3 FY2006 revenues of USD $75,391, and had revenues for the nine months ended 12/31/07 of USD $901,900 vs. revenues of USD $202,853 for the nine months ended 12/31/06, representing a 345% period-over-period increase. Management points out that there were only three stores open in Q3 of last year (Oct. '06 - Dec. '06). The strong increase in revenue is attributed to the addition of 18 clinics, of which 15 were fully operational during this reporting period, the final three months of calendar 2007. It should be noted that in 2006 while there were 3 clinics staffed, only one was operational while the other two were preparing for their grand opening. In Q3 of 2007 there were 18 clinics open and 15 were operational. HearAtLast expects the gross revenue for all new stores to increase as each location becomes more established and each store matures.

Management would also like to add that the Company recorded revenues of USD $263,463 in the month of January 2008 alone, which would suggest a quarterly run-rate of nearly USD $800,000. As the new clinic locations become fully operational management believes that overall revenues will continue to increase at a substantial rate.

"January revenues in 2008 are approximately 30% of what we did [in our fiscal] year to date," said Robert Oswald, President of HearAtLast. "We expect to have additional profit centers within our locations as we add ancillary product offerings and services for our customers," added Oswald.

Administrative costs are well below expectations, again largely because management is moving slowly to increase support costs until they have more clinics at their maturity levels.

The stock closed Thursday at Thirty-Six cents a share.

HearAtLast Holdings, Inc. owns and operates its wholly owned subsidiary HearAtLast Inc., a chain of hearing stores specializing in the sale of digital hearing aids and testing services. The company develops, owns, and operates hearing aid clinics co-located within select Wal-Mart stores throughout Canada. HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, instant custom MP3 headphones and custom hearing protection. The Company's mission is to consolidate the highly fragmented hearing services industry while providing unparalleled service to the estimated 30+ million hearing impaired individuals throughout North America. After a prescription is approved, the independent on-site audiologists and hearing aid practitioners at HearAtLast utilize a refined process to dispense a hearing aid in about an hour.

ChoicePoint Inc. (NYSE: CPS) up 43.4% on 15.5 million shares traded.

ChoicePoint was founded in 1997 in a spin-off from Equifax, the US-based credit bureau. In the company's decade of operation, annual revenue grew from approximately $400 million (USD) to approximately $1 billion (USD). ChoicePoint provides businesses, government agencies and non-profit organizations with technology, software, information and marketing services to help manage economic and physical risks as well as identify business opportunities.

Furniture Brands International (NYSE: FBN) up 23.6% on 5 million shares traded.

Furniture Brands International is a vertically integrated operating company that is one of the nation's leading designers, manufacturers, and retailers of home furnishings.

Market Commentary:

"In Oil News: Oil prices stayed above US$98 a barrel Friday despite a U.S. government report which showed that domestic crude inventories rose last week," stated Sonja Rudd in Wall Street News Alert's daily commentary continued at: http://www.WallStreetNewsAlert.com.

Let Wall Street News Alert help advertise for your company using our effective awareness campaigns. If you're interested in telling your story, we can help. Contact us at info@wallstreetnewsalert.com or see our services at http://www.wallstreetnewsalert.com/tPage.aspx?PAGE_TYPE=AU

WSNA's email alert service is free to those investors who sign up on the WSNA home page. The alert service is designed to notify investors of undervalued and often overlooked stocks. Subscribers are introduced to Special Situation companies that have the potential of showing increased activity. The Wall Street News Alert home page has experienced over 100 million hits. To subscribe to this free service, visit the Wall Street News Alert home page at http://www.wallstreetnewsalert.com and select the "join now" button.

*** It has come to the attention of Wall Street News Alert (WSNA), that various persons or companies distribute faxes bearing similar names to Wall Street News Alert. Wall Street News Alert is not affiliated with faxes bearing names such as: Wall Street Stock Alert, Wall Street Investor Alert, Wall Street News Alert or any other fax using various combinations of the generic words Wall Street.***

Wall Street News Alert is a division of Wall Street Capital Funding LLC (WSCF). WSCF also maintains a contractual, working relationship with Stock Market Alerts LLC and its Wall Street Enews brand. WSCF is not a registered broker/dealer and may not sell, offer to sell or offer to buy any security. WSCF profiles are not a solicitation or recommendation to buy, sell or hold securities. An offer to buy or sell can be made only with accompanying disclosure documents from the company offering or selling securities and only in the states and provinces for which they are approved. The material in this release is intended to be strictly informational. The companies that are discussed in this release have not approved the statements made in this release nor approved the timing of this release. All statements and expressions are the sole opinion of WSCF and are subject to change without notice. Information in this release is derived from a variety of sources including that company's publicly disseminated information, third parties and WSCF research. The accuracy or completeness of the information is not warranted and is only as reliable as the sources from which it was obtained. WSCF disclaims any and all liability as to the completeness or accuracy of the information contained and any omissions of material fact in this release. The release may contain technical inaccuracies or typographical errors. It is strongly recommended that any purchase or sale decision be discussed with a financial adviser, or a broker-dealer, or a member of any financial regulatory bodies. Investment in the securities of the companies discussed in this release is highly speculative and carries a high degree of risk. WSCF is not liable for any investment decisions by its readers or subscribers. Investors are cautioned that they may lose all or a portion of their investment if they make a purchase in WSCF profiled stocks.

This profile is not without bias, and is a paid release. While WSCF has not currently received any compensation for coverage of HearAtLast Holdings, Inc. (PINKSHEETS: HRAL), Stock Market Alerts LLC has been currently compensated Twenty Five thousand dollars from third party, First Advisory LLC., who is non-affiliated and may hold a significant position in the stock. WSCF was previously compensated for services rendered in 2007. WSCF holds no shares of the stock. WSCF may receive compensation for future and separate services. Any additional compensation will be disclosed at such time that WSCF is aware of a client's desire to initiate the services. WSCF may have received shares of a company profiled in this release prior to the dissemination of the information in this release. WSCF may immediately sell some or any shares in a profiled company held by WSCF and may have previously sold shares in a profiled company held by WSCF. WSCF's services for a company may cause the company's stock price to increase, in which event WSCF would make a profit when it sells its stock in a company. In addition, WSCF's selling of a company's stock may have a negative effect on the market price of the stock.

This release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "may," "future," "plan" or "planned," "will" or "should," "expected," "anticipates," "draft," "eventually" or "projected." You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in a company's annual report on Form 10-K or 10-KSB and other filings made by such company with the Securities and Exchange Commission. You should consider these factors in evaluating the forward-looking statements included herein, and not place undue reliance on such statements. The forward-looking statements in this release are made as of the date hereof and WSCF undertakes no obligation to update such statements.

Contact Information