SOURCE: Wall Street Quest

July 11, 2007 10:15 ET

"Wall Street Quest" Unveils Vertical Search Engine Focused on Business & Finance

NEW YORK CITY, NY--(Marketwire - July 11, 2007) - Wall Street Quest announced today the formal launch of a vertical search engine focused on business and finance.

The New York City-based company has developed an efficient, unbiased tool to search the Internet for business and financial information.

"Unlike general search engines, which return too much information of uneven relevance and credibility, WallStreetQuest.com shows only relevant business and financial information from credible sources," said Walter Bitar, spokesperson of the company.

A study by Jupiter Research revealed that when generic search engines are used, results are often not directly relevant to the queries.

WallStreetQuest.com does not operate paid-inclusion programs. Therefore, search results are purely based on the information relevance of reputable web sites. Users can suggest new websites to Wall Street Quest, but the company screens the sites and ultimately decides which ones qualify as credible sources. Wall Street Quest (www.wallstreetquest.com) has more than twenty Search Topics based on users' preferences.

According to Gary Stein, director of strategy at Ammo Marketing, vertical search is about to happen. "Market conditions are setting up for it: the popularity of search engines, the availability of tools to build it, and opportunities to make money--advertisers are competing for keywords."

Advertisers on vertical sites are able to reach potential customers who are much closer to making a purchase decision than the average user on Google or Yahoo, according to Greg Sterling, an analyst with The Kelsey Group.

About Wall Street Quest

Wall Street Quest (www.wallstreetquest.com) is a leading search engine dedicated exclusively to business and finance. The Manhattan-based company, which uses Google search technology, returns relevant and unbiased information from credible sources by doing a sophisticated search.

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