Yellow Pages NextHome

Yellow Pages NextHome

March 31, 2015 08:30 ET

Wall2Wall Media Changes Its Name to Yellow Pages NextHome

TORONTO, ONTARIO--(Marketwired - March 31, 2015) - Wall2Wall Media, leading provider of media and online advertising solutions to the Canadian real estate industry, announced a corporate name change today to Yellow Pages NextHome. Owned by Yellow Pages Limited (YP), the new name reflects Yellow Pages NextHome's position as a key part of YP's expansion into vertical search offerings, its strategy to regroup all properties under the YP brand, and an opportunity to provide its real estate portal clients and users with the added reach and traffic of the Yellow Pages network.

"A closer alignment with the Yellow Pages brand will exponentially increase the amount of Canadians we can help with their real estate needs," said Jacky Hill, president of Yellow Pages NextHome. "This gives us the opportunity to provide our clients with unique and enriched advertising solutions while we inspire Canadians looking for their next home with the content and context they need to make the right buying, selling or renting decision."

Yellow Pages NextHome is the name behind 50+ print publications, with editions in English, French and Chinese, including the popular; Renters Guide, New Home Guide, New Condo Guide, Home Décor & Renovations, and Commercial Investor. These titles are distributed in retail locations, at trade shows, in public transit stations, and through street boxes in major Canadian cities.

The recent addition of digital products, including mobile apps for iPhone™ and Android™ (Renters Guide and New Home & Condo Guide) and websites (ypnexthome.ca, rentersguide.ca and newhomeandcondoguide.ca), Yellow Pages NextHome gives consumers the ability to search in the way that best suits them, whether that be in print, online, or on mobile devices.

"Our purpose is to connect Canadians with real estate by inspiring them with engaging editorial, advertising and content. We're an experienced industry leader, always evolving to best serve our community. Our name has changed, but our commitment and passion to servicing the real estate industry will always be our guiding force," added Hill.

About Yellow Pages NextHome

Yellow Pages NextHome is a leading provider of media and online advertising solutions to the Canadian real estate industry. For more than 25 years, our team has been helping real estate professionals in every category grow their business by connecting them with home buyers, sellers and renters. Today, in addition to over 50 print publications located in more than 7,000 street and retail locations across Canada, we offer an array of digital advertising solutions focused on helping, new construction leaders, real estate brokers and agents, landlords and property management firms, connect with prospective buyers, sellers and renters across the country. We provide LIVEability information like neighbourhood hot spots, property data, lifestyle tips, engaging editorial and expert opinion content, which empowers Canadians to make better decisions about where and how they want to live. Yellow Pages NextHome is owned by Yellow Pages Limited (TSX:Y).

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