SOURCE: Adtoma


December 09, 2010 09:44 ET

Walla! Chooses Adtoma's Fusion Online Advertising Solution

Enables Israel's Premier Online Destination to Optimize Online Advertising, Integrate and Streamline Entire Media Supply Chain

STOCKHOLM, SWEDEN--(Marketwire - December 9, 2010) -  Adtoma, an online advertising and media management company, today announced that Walla!, the premier online destination of Israel, has chosen Adtoma's Fusion advertising solution for online publishers. Fusion is a complete business solution that streamlines the entire media supply chain, thereby simplifying its advertising workflow. Fusion integrates many traditional media tools into one streamlined process -- optimizing the publisher's online advertising business and increasing ROI.

With Fusion and its unique targeting and automation tools, Publisher can combine workflow, ad serving and business intelligence, which results in a dramatic increase in efficiency and reliability. Within the system, ads can be targeted to match individual requests and automatically selected with the highest revenue potential based on criteria factors. Moreover, Fusion offers visibility that enables the publisher to traffic purchasing, sales and reporting and make intelligent decisions that increase revenue and overall ROI.

"Adtoma offers a product that streamlines the business process, ensuring efficiency and centralizing data for online advertising," said Sharon Weiss, CTO of Walla! "Fusion offers revolutionary management visibility into sales and operations."

Adtoma offers the first all-in-one system to streamline revenue optimized delivery of online ads. The technology behind Adtoma's Fusion product offers the simplest, smartest and most efficient business system for online media publishers to manage all aspects of their revenue streams, giving both management and front-line staff the tools to do their jobs efficiently. Accommodating various business needs, Fusion is also the only system offered in two forms: Software as a Service and individual licensed software built into the company's hardware.

"Online advertising is a $50 billion dollar industry and growing," said Ingemar Johnsson, CEO of Adtoma. "Fusion is the first software solution to offer an all-in-one engine to drive advertising from end-to-end in the most targeted and efficient way. We are pleased to help Walla! increase its ROI and internal collaboration on multiple levels."

About Adtoma

Adtoma is an online advertising and media management company based in Sweden founded by alumnus of DoubleClick. It has a global reach with a strong foundation in Europe and is currently expanding into North America and Asia. The company's flagship product offering is Fusion -- a powerful software solution that integrates and streamlines the entire media supply chain process, including CRM, proposals, inventory and sales management, advertising operations, and business intelligence, resulting in a dramatic increase in efficiency and visibility. Fusion combines the essential business functions of multiple systems in the most comprehensive and intuitive application on the market, tailored exclusively for online ad-sales organizations. Adtoma's clients are some of the world's leading media companies, including Bonnier Publications and eBay/Tradera.

About Walla! Communications

Walla is Israel's leading portal, managing a wide range of online services including news, video, mail, e-commerce and online classifieds. Walla! serves a diverse community of more than 6 Million monthly unique users mostly from Israel. Walla! is a public company, traded in the Tel Aviv Stock Exchange (TLV: WALA.TA).