SOURCE: Waller


January 08, 2014 13:48 ET

Waller's Mark Greene Named Legal Industry Trailblazer by National Law Journal

NASHVILLE, TN--(Marketwired - Jan 8, 2014) - Mark Greene, the chief business development officer for Waller, has been recognized as one of the top legal business "Trailblazers and Pioneers" by the National Law Journal, a prominent legal industry publication. Greene was honored in the communications category for advancing marketing practices within the legal profession.

"Today, most [law] firms are doing some sort of client surveys and market studies based on techniques Greene first brought to the industry almost 30 years ago," according to the publication.

Greene has been integral to the firm's award-winning marketing program since joining Waller in 2011. Throughout a career spanning more than three decades, he has held numbers of senior level positions at law firms and marketing agencies and also co-founded The Brand Research Company. Greene was inducted into the Legal Marketing Association's Hall of Fame in 2008 and is a Fellow and Trustee of the College of Law Practice Management. In addition, Greene currently serves on the board of the Tennessee Conservation Voters and is an assistant scoutmaster with Boy Scouts of America.

"Mark has led Waller's innovative marketing program, which has been important as the firm continues to expand and reach new heights," said John Tishler, chairman of Waller. "We are proud that Mark's creative and research-driven marketing efforts have been recognized by the National Law Journal, as he is very deserving of this esteemed commendation."

Prior to joining Waller, Greene served as Chief Marketing Officer at Nixon Peabody LLP after serving as director of marketing and competitive intelligence at O'Melveny & Myers LLP. He earned a Bachelor's degree from Case Western Reserve University and Masters and Doctoral degrees from the University of North Carolina, where he has been recognized as a Distinguished Graduate Alumni.

About Waller
Waller is headquartered in Nashville, Tennessee with offices in Birmingham, Alabama and Austin, Texas. With approximately 200 attorneys, Waller helps clients navigate a diverse range of complex transactional, regulatory and litigation issues across myriad industries. Waller is Nashville's oldest and largest law firm. Founded in 1905, Waller has client relationships spanning decades because time and again, clients come for the lawyer and stay for the firm. For more information, please visit

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