February 22, 2011 08:30 ET

Walmart Canada Selects DiJiPOP for Digital Shelf Space Monetization of Site

DiJiPOP's Proprietary POP Technology™ Provides With an On-Demand Platform to Monetize at the Digital Point-of-Purchase

PROVIDENCE, RI--(Marketwire - February 22, 2011) - DiJiPOP, a leading provider of on-demand digital shopper marketing technology solutions, today announced that Walmart Canada has selected the company to power the digital shelf space monetization efforts of its rapidly growing online property. As a complement to Walmart Canada's current advertiser program, DiJiPOP's technology, which provides a fully automated platform to more effectively connect brand marketing dollars with digital shelf space, will integrate deeply with Walmart Canada's existing proprietary vendor portal -- allowing vendors to reserve premium shelf space.

DiJiPOP's proprietary POP Technology allows retailers and vendors to fully control their digital shelf space in both ecommerce and mobile commerce environments. For retailers, premium placements (or 'digital shelf space'), is offered to vendor partners in order to monetize digital shelf space, creating a new high-margin revenue stream. For vendors, securing this premium shelf space allows them to increase brand awareness and influence product sales at the digital point-of-purchase. Just as a vendor pays a retailer for prime shelf space in-store to stimulate sales, their acquisition of optimal digital shelf space achieves the same goals. With DiJiPOP's customized solutions, retailers maintain complete control and can determine what placements to offer, approve campaigns submitted by vendors, and measure results -- all in one, easy-to-use solution.

"Walmart Canada is committed to giving its customers and its vendors the best in-store experience, and with the rapidly growing number of shoppers on our website, it is important that we provide the same excellence online," said Sean Coutts, general manager of Walmart Canada. "DiJiPOP will allow us to more effectively control and monetize each product shelf, while also providing our vendors with impactful paid-placement options. We are pleased to have found a unique technology that not only enables us to streamline the implementation of the entire digital shopper marketing process, but also provides us with such scale. It's a model that will be closely looked at for global adoption." 

"Walmart's reputation for technology innovation and leadership is unparalleled in the retail industry," said Ji Kim, founder and CEO of DiJiPOP. "The fact that Walmart Canada chose the DiJiPOP digital shopper marketing platform to lead the digital shelf space monetization efforts for is a powerful validation of not only our technology, but our mission as a whole -- making digital shopper marketing efficient and valuable for retailers and brands."

DiJiPOP will be exhibiting at this week's eTail West conference taking place from February 22-25, 2011 in Palm Springs, California. To see a demo of DiJiPOP technology in action, please visit

About DiJiPOP
DiJiPOP is a shopper marketing technology company that powers on-demand digital merchandising and advertising in any retail environment, including monetization and optimization of digital shelf space for retailers and their consumer brands or advertisers. DiJiPOP's turn-key "platform-as-a-service" B2B solution matches retailers' digital shelf space with manufacturer and advertiser marketing dollars, allowing retailers to monetize traffic and advertisers to increase awareness at the digital point-of-purchase. This empowers retailers, consumer brands, and advertisers to take control of their digital shelf space. DiJiPOP was founded in 2009 and is headquartered in Providence, RI. To find out more about DiJiPOP's solutions, visit

Contact Information